Marketing trends and channels evolve over time. While some trends come and go quickly, one channel that remains more or less the same is email. In fact, email continues to be the top content marketing channel for both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to grow their audience.
It can also help you expand other marketing channels like social. That being said, marketers still face many challenges in their email marketing efforts. One of these key challenges is the time it takes to create a great-looking email from scratch. Without efficient tools, marketers can end up spending a lot of time writing and sending emails that don't look very good. This hinders productivity and reduces the ROI of email marketing.
Many companies remain complacent because they are not ready to invest in tools that simplify their processes. However, email marketing tools don't have to be expensive. There are many free email marketing tools that can help you save time and money.
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Read our list of top free email marketing tools.
HubSpot, perhaps best known for its marketing automation platform, recently released a free email marketing tool that can support many of the transactional email needs of small businesses.
Whether you need to send kickback emails from lead offers, post-purchase thank you emails, or just promote your current campaigns, do it with the free version of HubSpot Email Marketing. You can do it. One of the best things about HubSpot's free email tool is how easy it is to use. The tool has a convenient drag-and-drop visual editor and comes with ready-made templates to get started quickly.
What sets HubSpot Email Marketing apart, of course, is its native integration with other HubSpot tools, including the forever-free CRM. Once you start an account, you'll have access to both tools, allowing you to create a centralized contact database, organize it into lists, and manage and track your email performance.
Sender is one of the best free email marketing tools on the market with features that guarantee deliverability. You can create attractive newsletters without any HTML knowledge. Simply choose from a template and customize it with images, videos, text, and other elements. You can also customize your newsletter for each recipient for even greater impact.
Sender's robust analytics capabilities are one of the biggest reasons it's on our list. You can track who opens your emails, clicks on links, when your emails are opened, and more. You can also build accurate buyer profiles based on subscriber actions, allowing you to optimize your existing email strategy and create compelling offers.
Sendinblue is a marketing communications platform that has both email marketing tools and additional features such as customer relationship management and landing page creation. Sendinblue's email design features make it easy to create great-looking emails with over 70 design templates. Additionally, all of these templates are responsive, allowing you to preview the results to ensure your design looks the way you want it on any screen format.
Design your emails, then use features like A/B testing and segmented recipient lists to optimize your campaigns and rely on manual and guesswork to target your ideal audience. can be omitted.
Omnisend is a sophisticated e-commerce marketing platform that integrates all your communication platforms in one place. The free plan only includes email, but it's enough to support your small business's email marketing efforts. Automate email delivery using behavioral triggers and easily adjust the timing of communications based on customer convenience.
Send more relevant email marketing messages with comprehensive audience insights. Design engaging newsletters with time-saving features like a product picker that lets you choose all the products to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.
SendPulse promotes itself as a multichannel marketing platform, but its email marketing features are its most popular. It comes with tons of professionally designed email templates and is easy to customize using the drag-and-drop editor. These customized emails can be set to automatically send at appropriate times based on user behavior, event triggers, and other variables.
SendPulse's subscriber ratings feature is a great way to identify your most valuable subscribers. You can analyze each subscriber's open rate, click rate, read rate, and unread rate. You can also set up replaceable text fields to personalize emails by name, gender, date of birth, age, or job title.
Benchmark Email is a great option for email marketing tools for designing responsive emails that look great on any device. If you need to add images to your emails, you can also edit them directly on the platform. The email editor lets you add effects, stickers, and text to make your entire message more effective.
You have the option to choose from tons of pre-designed templates based on industry, type, and occasion. If you're familiar with HTML, you can also use the code editor to create emails from scratch. The Dual View feature simplifies the entire email creation process by allowing you to see your email design as you edit it.
Mailchimp is a leader in email marketing tools that you've probably heard of. The free plan provides basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendation feature that provides valuable audience insights to optimize your marketing efforts.
Content Manager makes it easy to design emails on the platform. Content Manager lets you store images and files for easy access. Mailchimp lets you automate emails at key steps in the buyer process, making it easy to send welcome emails, order confirmations, abandoned cart reminders, and more.
Sophisticated features like a landing page builder and popup customizer make MailerLite stand out among free email tools on the market. The tool comes with basic features like a drag-and-drop email builder, as well as a rich text editor and a built-in photo editor to create engaging emails.
Creating responsive landing pages to match the emails you send increases your chances of driving conversions. You can run split tests on different variations of your emails to see which ones are most effective at driving clicks and conversions. MailerLite also provides comprehensive campaign reports that include important statistics such as click-through rates, unsubscribe rates, and open rates.
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize pre-designed templates to create responsive emails that impress your recipients no matter what device they use. If you work in a team, you'll love the platform's real-time collaboration features that allow for seamless collaboration.
This email marketing tool lets you add dynamic content so you can create personalized and relevant emails for each recipient. This will help you get better results with your email marketing campaigns. You can also integrate the platform with his CRM and easily manage your email list through a single dashboard.
Moosend is a great email marketing tool that automates repetitive tasks and saves you time. Design actionable email campaigns based on subscriber information and activity. Use advanced segmentation features to send highly accurate emails to each recipient, increasing open and click-through rates, and ROI.
This tool provides detailed campaign performance reports so you know exactly how to optimize your campaigns for even better results. You can also integrate with your favorite apps to seamlessly pass important information between different tools. It's also one of the only free email marketing tools that doesn't include your logo in your emails.
EmailOctopus is a simple email marketing tool that runs on Amazon SES infrastructure. The free plan doesn't offer as many features as other free email marketing tools on this list, but it allows you to send far more emails per month than most tools.
You can send unlimited emails from as many email addresses as you like. This makes it the perfect solution for small agencies and entrepreneurs representing other brands. It also integrates with third-party apps like MailOptin, WordPress, and Zapier, allowing you to seamlessly exchange customer data between different tools.
conclusion
Most of these free email marketing tools come with powerful features without the need to upgrade to a paid plan. Small businesses and marketers need to be able to get the most out of them while saving time and money. Even if you need to upgrade to suit your business needs, you'll find that many of the paid plans are affordable and flexible enough to fit your budget.
If you're just getting started with this channel, check out our email marketing guide for ideas on how to get the most out of the tool.
