Written by Madison Imoto
With more than half of the world's population using social media, having an online presence for businesses is no longer an option, it's a necessity. Businesses large and small are leveraging social media to grow their online presence, gain followers, and connect with their audiences. However, with the sheer number of platforms available and their different uses, building an online brand can feel like a daunting task. But whether you're just starting out or are a pro in this field, there's always room for improvement. So here are his five easy tips to step up your social media game and successfully market your brand.
1. Create a strategy
Each platform requires its own strategy. Every platform is different in some way, and it's important to understand what works best to create targeted content and generate engagement.
Questions to consider are:
- Why are we using this platform?
- Who is my target audience?
- What brand message am I trying to convey?
- What content is most effective on this platform?
- How can I make my content unique?
2. Be consistent
Posting consistency varies by platform, but posting content regularly is always a good rule of thumb to follow. Also, creating a content calendar for each platform in conjunction with your social media strategy is another way to keep things on track. This calendar lays out what content you'll be posting over time.
Regardless of the size of your business or the platform you use, be conscious of keeping the following aspects consistent:
- brand image
- brand message
- Posting frequency
- hashtag
And if you're just starting your business on social media, quality may be better than quantity. Don't lose too much weight. Instead of posting inconsistent content across five platforms, focus on posting great content on one or two platforms.
3. Create engaging and interesting content
With social media feeds and timelines saturated with millions of users, it's important to stand out from the crowd by creating great content.
So what is good content? Although this terminology is subjective and varies by platform, here are some general tips for creating great content.
news value
- We encourage you to generate content for anything you think is newsworthy. The pillars of news value are timeliness, proximity, conflict and controversy, human interest, and relevance.
media
- Still images need clear visuals and shouldn't contain a lot of words (that's what captions are for).
- Using GIFs and videos is great. Movement grabs the viewer's attention and makes it more interesting than just an image.
- Please include your staff! This is a great way for your audience to see the story behind your brand.
storytelling
- Use storytelling as a way to engage your audience and enhance your brand's voice.
- This is a creative way to get your message across without looking like you're trying to sell a product.
trend
- Current digital and social trends are important to staying relevant, but always make sure they align with your brand.
4. Engagement
Engaging with your followers is key to building a community and feeling more connected. There are several ways to do this:
- Like and reply to comments
- live broadcast
- Create polls and quizzes
- Post content that starts
5. Track and analyze metrics
Digging deep into your social media analytics is one of the most important steps you can take when building your brand online. Thankfully, most social media apps already track metrics as long as it's a business account. Data and statistics allow you to effectively analyze your strategy and continue to improve your performance.
conclusion
Creating a targeted and effective social media strategy will improve your online performance. Expand your reach by using unique ways to interact with your audience. And most importantly, analyzing indicators will help you determine whether you are on the right track. Social media is constantly evolving, with new trends emerging every day. These tips will help you strategize and grow your audience.
