Social media marketing involves using social media and social networking platforms to engage and promote a company's products and services to existing and new customers. As one of the most important trends in marketing over the past 20 years, revenue from e-commerce in the United States in 2020 reached $431 billion, an increase of 19.9% over 2019. In this digital age, digital and social media marketing skills have become highly sophisticated. request. A good understanding and skill in social media marketing opens the door to a promising career.
Program features
- Required courses cover important topics such as social media marketing, digital marketing analysis, consumer behavior, and marketing management.
- Learn in-demand technical/social media marketing skills such as SEO (search engine optimization), SEM (search engine marketing), web analytics (including Google Analytics), A/B testing, and email marketing.
- Certifications include SACS and AACSB. Only 1% of business schools worldwide share the Bryan School's dual AACSB accreditation in business and accounting.
- The Bryan School of Marketing, BS, and Strategic Marketing, Professional Selling, and Social Media Marketing are offered on campus and online.
student experience
- The Bryan School offers hands-on learning experiences. Complete real-world corporate projects in multiple courses, including buyer behavior, market research, digital marketing analysis, advanced marketing management, and international marketing.
- Events such as Company Spotlights introduce students to the local business community and provide an overview of available internships and job prospects.
- There are also many opportunities to network with employers through student organizations such as the American Marketing Association and North Carolina Sales Institute Business.
- Other student clubs include Alpha Kappa Psi, Beta Gamma Sigma, National Millennial Community, Spartan Investment Club, and THREADS.
After graduation
Job opportunities for social media marketing graduates include:
- social media specialist
- digital marketing analyst
- search engine marketing strategist
- search engine optimization specialist
- pay per click specialist
- social media marketing specialist
- Public relations specialist
- e-commerce consultant
- online store owner
- Content writer.
