Social media marketers should take weekends off.
When it comes to effective social media promotion, not all times of the day are the same.
According to new analysis from social media management tools provider Sprout Social of 34,000 customers on the platform, here are the overall best times to post marketing content on social media.
- Monday from 10 a.m. to noon.
- Tuesdays from 9am to 2pm
- Wednesday 9am to 1pm
- Thursdays 9 a.m. to noon and 2 p.m.
- Friday 9am to 11am
Weekends are generally bad times for social media marketing posts. According to Sprout social analytics, your best day overall is Posting on social media is Tuesday and Wednesday, with Sunday being the worst day of the week.
Sprout Social also analyzed specific trends in posting marketing content on several major social media networks.
The best days to post are Monday through Thursday.
- Monday 8am to 1pm
- Tuesdays from 8 a.m. to 2 p.m.
- Wednesday 8am to 1pm
- Thursday 8am to noon
The worst day to post on Facebook is Sunday. According to Sprout Social, Facebook is the most used platform (90%) by marketers around the world.
The best days to post are Tuesdays and Wednesdays.
- Tuesdays 9am to 1pm
- Wednesday 10am to 1pm
Sunday is the worst day to market content on Instagram, the second most used platform by marketers (79%) worldwide. Sprout Social advises:Instagram's algorithm is unpredictable.
LinkedIn (company page)
The best days/times to post are: Tuesdays and Wednesdays from 10 a.m. to noon.
Saturday and Sunday are the worst days for marketing posts on your LinkedIn company page. According to Sprout Social data, LinkedIn engagement hours are aligned with regular business hours. High engagement times are more concentrated during the day and less spread out outside of work hours.
The most popular days for social media marketing posts are Tuesday through Thursday.
- Tuesday 1pm
- Wednesday from 1pm to 3pm
- Thursdays from noon to 2 p.m.
Interestingly, the worst day to post marketing content on Pinterest is Sunday and Monday. Sprout Social says maintaining an active presence on Pinterest helps Make sure your brand is at the forefront of upcoming trends.
tick tock
The best days to post on TikTok are Tuesday and Wednesday.
- Tuesdays from 2pm to 6pm
- Wednesday 2pm to 5pm
The worst day to post on TikTok is Sunday.
Tuesday through Thursday are the most popular marketing days for Twitter posts.
- Tuesdays from 9am to 2pm
- Wednesday 9am to 1pm
- Thursdays 9am to 2pm
What is the worst day to post on Twitter? Sunday. According to Sprout Social analysis, peak engagement hours on Twitter have increased significantly compared to 2022, likely driven by interest in news and updates as the day develops, as well as interest in entertainment. It may reflect the desire of
Social shopping turns out to be popular
Other research shows that an overwhelming 98% of consumers surveyed plan to make at least one purchase through social shopping or influencer commerce in 2022. recent data From Sprout Social.
Additionally, 47% of respondents said they plan to use in-platform shopping features such as Instagram Shop, Facebook Shop, and TikTok Shopping. Additionally, 77% are more likely to spend more with brands they feel connected to.
