For the first time, TikTok will introduce a fund for creators who create viral effects and filters, but based on the proposed payment structure, creators won't get rich quickly.
TikTok's Effects Creator Rewards Program sets aside $6 million to pay creators of the most viral effects and filters on the platform, based on the number of videos shared using their work. An effect that was used in 500,000 videos within 90 days of its creation will earn the artist $700. Within his 90 days, the creator will earn an additional $140 for every 100,000 videos he creates over his baseline of 500,000 videos. This means that if the filter is used his 1 million times in 90 days, he will be left with $1,400. He is limited to only one video per person per day. If a user uses the filter in one day and he posts 12 clips, it will count as one unique video among her 500,000.
Effect creators have long complained that they can't directly monetize the filters that serve as the basis for trends or are used casually by millions of people a day on TikTok. The Effects Fund offers creators who create filters some compensation for essentially free money, but the hurdle to qualify for the baseline $700 is high, with a total of $6 million in the funding pool that TikTok has dedicated to popular content creators. It's just a small portion of the $1 billion endowment. In the past.
Another element of the effect is that individual creators are competing with filters created and published by TikTok itself. For example, the viral Bold Glamor filter introduced earlier this year has been used in his 58.6 million videos created by TikTok, and other viral filters such as Teenage His Look, Old Face, and AI Manga Filter The same goes for effects. As of this writing, eight of the top 10 trending filters that appear on my boyfriend's TikTok were created by the company.
Before the fund was established, people creating AR effects typically monetized their work through brand partnerships, commissions, or selling filters outside of the platform. Some effect creators work with TikTok to test or develop products and releases.
