TikTok, the popular video-sharing platform, is expanding its suite of monetization features to give creators more opportunities to earn money and advance their careers.
The platform aims to recognize and reward the efforts and creativity of creators while providing real avenues for growth.
TikTok offers content creators a variety of monetization opportunities and the potential to earn money from their content.
These opportunities now include new features like the Effect Creator Rewards program and Creativity Program Beta.
Through these initiatives, eligible creators will receive payments based on the engagement they generate within the TikTok community and have the opportunity to earn rewards through views of eligible videos.
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LONDON, UK – FEBRUARY 28: In this photo illustration, the TikTok logo appears on an iPhone on February 28, 2023 in London, United Kingdom. This week, the U.S. government and the European Union Parliament announced a ban on popular social media apps from being installed on employees' devices.
Effect creator rewards
“Effects House creators have had a tremendous impact on TikTok, as their innovative effects have inspired people to create content that sets trends, shapes culture, and brings joy to communities around the world.” ,” the popular social media app said in a statement.
“To further celebrate and reward effect creators on TikTok, we are announcing Effect Creator Rewards, a new initiative that rewards creators for high-performing effects.”
Through this program, TikTok will allocate $6 million in funding to eligible creators in selected regions. Payments are based on the engagement generated by your effectiveness within the TikTok community.
Effects on TikTok refer to visual and audio filters, overlays, animations, and augmented reality (AR) features that users can apply to videos to increase creativity and engagement.
These effects can add special effects, filters, stickers, text, and other interactive elements to change the way your video looks and behaves. These allow users to personalize content, create unique visual experiences, and increase the entertainment value of videos.
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Creativity Program Beta
Announced earlier this year, TikTok's Creativity Program Beta is now open to all eligible creators. The program was shaped by feedback from the creator community and aims to inspire creators to explore their creativity, increase their earning potential, and earn real-world opportunities.
Eligible creators must be based in the United States, Brazil, or France. Their account must have at least 10,000 followers and at least 100,000 views in the past 30 days. Additionally, your video must be original, high quality, and at least 1 minute long.
With the introduction of the Creativity Program Beta, creators now have access to an improved system that presents new formulas designed to increase the average gross revenue for eligible video views.
This means that creators have the opportunity to earn higher rewards than before. Additionally, an updated dashboard gives creators greater visibility into their content's performance, providing valuable insights such as estimated compensation, video performance metrics, analytics, and information about video eligibility.
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