- Career possibilities for livestreaming creators extend far beyond the gaming field.
- Sleepfluencers, lawyers, rappers and more live healthier lives with tips from viewers.
- TikTok Live has become a way for creators to make money as the platform leans towards live streaming.
Live streaming has exploded in recent years.
Creators across genres have turned to live streaming, with some describing the medium as a nostalgic way to connect intimately with fans in the fleeting days of TikTok swipes. Many creators also consider live streaming to be their main source of income.
In addition to heavyweights like YouTube and Twitch, TikTok is also putting resources into its own product that allows users to livestream. TikTok Live has become a way for many creators to make money.
How much can you earn on TikTok Live? One of the creators, sleepfluencer Jakey Boehm, said on TikTok Live that he made $34,000 in one month. On TikTok Live, fans pay to disrupt his rest, including turning on neon lights and playing loud music.
Read more about how Boehm makes money with TikTok livestreams
ASMR creators said they earn about $20 to $300 each time they go live on TikTok.
Brands are also embracing TikTok Live, paying three times more for sponsored streams than static posts. However, social shopping, a large industry in Asia, has not yet caught on in Western countries.
However, YouTube and Twitch remain the most popular earning possibilities in the industry.
Lawyers who share professional legal analysis – YouTube creators experience huge revenue spike during Johnny Depp vs. Amber Heard defamation trial, as three of the platform's top creators stream proceedings daily They each earned a six-figure income.
Read more about exactly how much money these 3 legal YouTubers made live streaming court cases
Most of those revenues come from Super Chat, a tipping tool that YouTube introduced in 2017 that allows viewers to have their comments highlighted during broadcasts.
According to Playboard, in addition to lawyers and VTubers who use virtual avatars, pastors are also the highest-earning contingent when it comes to super chats. Playboard uses bots to track audience spending. Nigerian pastor Jerry Eze, one of YouTube's top televangelists, earns his $80,000 in one month on his YouTube channel, most of it from Super Chat. He said he had earned it.
Read more about YouTube's highest-paid livestreaming pastors and the controversies they faced
Other creators are finding their own lucrative niches in the live space.
Musician Harry Mack said fans can suggest different words he might use in his freestyle raps, and monthly streaming fees range from $4,000 to $8,000. (Read more about how he built his business. )
Insider spoke with a handful of creators, startups, and industry insiders about the rise of live streaming and how creators are monetizing it.
