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Mark Wolters is an early social media influencer who created the YouTube channel Wolters World in 2009. Since then, he has uploaded over 2,300 of his travel videos, garnering over 227 million views and nearly 1 million subscribers on his channel. In 2014, he was named the No. 1 Independent Travel Videographer by USA Today.
When she's not documenting her travel endeavors on YouTube, Walters is a professor of marketing at the Gies College of Business at the University of Illinois at Urbana-Champaign.
In this episode of Humans of Travel, Walters provides a crash course in social media marketing, offering advice for travel companies looking to build their brand and grow their following online.
Listeners will hear from Walters about his path to success, why he chose to feature honest travel advice (showing both the good and bad of travel), the importance of staying authentic online, We then reflect on the main challenges that people who want to become influencers may face. start.
This episode is sponsored by Lindblad Expeditions – National Geographic.
Resources mentioned in this episode
Mark Walters YouTube Channel:
walters world
Walter's World Eats
walters world shorts
professor walters
Walters' other social media
Walter's World on Facebook
Walters World on Instagram
Walter's World on TikTok
Walters’ favorite influencers:
Megan Daly
Rob from Trip Hacks DC
Samuel and Audrey: @thatbackpacker
About the host
Emma Weissmann is the editor-in-chief of TravelAge West, a print and online magazine for travel advisors based in the western United States. She is also the co-host of Trade Secrets, a podcast she produces with sister publication Travel Weekly.
TravelAge West produces the national trade publications Explorer and Family Getaways, as well as events such as Future Leaders in Travel Retreat, Global Travel Marketplace West, WAVE Awards gala, and Napa Valley Leadership Forum.
About the program
TravelAge West's podcast Humans of Travel features conversations with great people who have fascinating stories to tell. Listeners hear from travel industry luminaries, prominent executives, travel advisors, and rising stars who share the experiences that make them human: the good times and the bad.
