Posted 4:10pm Tuesday, August 1, 2023
Stay ahead of trends while advancing your career with this fully online program
With today's growth in technology, digital marketing professionals must adapt to ever-changing strategies.
UC La Crosse offers two highly sought-after graduate certificates in digital marketing. Students will learn how to build, lead, analyze, optimize, and manage digital marketing strategies and campaigns.
Both certificates are:
- Designed for working professionals
- Accredited by the Higher Education Commission
- 100% online
Classes begin in fall 2023. Apply now on the UWL website. This certification program is a collaboration between the University of La Crosse, Parkside College, and the University of California Extended Campus. UWL Graduate and Extended Learning coordinates UWL's programs.
“Many digital marketing certificates are offered online, but not all are offered by Association for the Advancement of Collegiate Graduate Schools of Business (AACSB) accredited business colleges,” says UWL Marketing, academic director of the program. said Associate Professor Ken Graham. “In addition to his AACSB certifications in UWL and his UWP, the student has the added benefit of being able to earn industry-recognized certifications through the Digital Marketing Institute (DMI) as part of his coursework.”
Choose from two certificate options
Two certificate options are available for industry professionals who want to stay ahead of trends while advancing their careers in digital marketing. Both are offered through his UW-La Crosse and UW-Parkside.
Diploma in Digital Marketing Management
The Digital Marketing Management Graduate Certificate focuses on developing the skills to manage digital teams while integrating changing technologies into digital marketing initiatives to achieve strategic goals. The student will earn her three micro-credentials through the Digital Marketing Institute (DMI) as part of the course content of the certificate program. These qualifications include social selling, content marketing, and digital strategy.
Graduation Certificate Digital Marketing Analytics
The Digital Marketing Analytics Graduate Certificate focuses on using tools to collect, analyze and prepare data to improve your digital marketing strategy. Digital Marketing Institute Certified Digital Marketing Professional (DMI CDMP) and American Marketing Association Professional Certified Marketer (AMA PCM) certifications are incorporated into the course content.
Tuition fees for all programs are the same no matter where the student lives.
promise of time
- Each certificate consists of three courses and nine credits.
- Although one certificate can be completed in less than a year, the flexible format of each program allows students with full-time jobs or other life commitments to take longer to complete their courses.
- Students can start either certificate at any time. No particular order is required.
- Certificates can be obtained together or completely independent of each other.
Who can apply?
Bachelor's degree from an accredited institution required. Official transcripts are also required if her overall undergraduate GPA is at least 3.0 on her 4.0 scale. Neither certificate requires specific course prerequisites. Learn more online.
