Podcasting continues to grow in popularity due to creators' access to high-quality, low-cost audio recording equipment and the convenience of streaming services for distribution and consumption. The power of podcasts as an entertainment medium and source of professional development is particularly appealing to digital marketing professionals, who consider podcasts to be a valuable source of information about modern marketing developments.
Podcasts typically follow a specific theme or topic, making it easy for listeners to identify content related to their interests as well as staying up to date on trends and best practices in their field. . Podcasts are essential for digital marketing professionals as they provide cutting-edge advice on a regular basis.
From industry veterans like Gary Vaynerchuk and Neil Patel to many newcomers sharing their experiences and expertise, these podcasts include topics such as search engine optimization (SEO) strategies, social media management tactics, and email marketing. Packed with useful information on best practices and more.
Benefits of Podcasts in Marketing Professional Development
By listening to the Digital Marketing Podcast, modern professionals have direct access to current trends, as well as insight into how their colleagues are tackling challenges and creating opportunities in an ever-evolving field . The strategies, best practices, and even failures shared on the podcast prepare marketers to make informed decisions about their specific businesses and campaigns.
By investing in professional development opportunities like podcasts, marketers can ensure continued relevance in an ever-changing digital landscape. Seeking regular professional development will also keep your digital marketing skills sharp. In fact, smart marketers are using podcasts to develop new strategies or adapt existing strategies to meet the changing demands of their customers.
Podcasts also provide valuable information about new technologies, current customer preferences, and marketing strategies. With this knowledge, you can broadly shape your enterprise-wide digital marketing strategy or more effectively identify and target specific users. Plus, staying up-to-date on industry topics through podcasts gives the most dedicated digital marketers an advantage in recognizing trends before their competitors.
Listening to popular digital marketing podcasts is also a time-saving way for busy professionals to get information without having to search through websites or books. By getting used to hearing both well-known authorities and inexperienced podcasters share their initial successes and setbacks, listeners can more clearly see how their digital marketing ideas develop over time. It will look like this.
10 Best Digital Marketing Podcasts
1. Marketing School
The Marketing School podcast, hosted by Neil Patel and Eric Siu, publishes new episodes daily, making it a high-volume, high-value podcast for marketing professionals. These two industry leaders cover a wide range of topics, from SEO to content marketing, social media, the latest technology, industry trends, and best practices. These bite-sized episodes with practical marketing tips typically last 10 minutes or less.
Marketing professionals, entrepreneurs, and small business owners looking to improve their marketing knowledge and gain an edge will find content suitable for beginners and experts. The podcast focuses on both the tactics that lead to a set of results and the metrics that come from that activity.
Find the “Marketing School” podcast on Apple Podcasts, Spotify, and other major platforms.
2. Search Engine Journal Show
Loren Baker, founder of Search Engine Journal (SEJ), hosts a bi-weekly podcast that covers a variety of topics in today's digital marketing environment. The official podcast of SEJ Publications helps listeners consume written content on the site while facilitating digital accessibility. Topics include organic search strategies and other digital marketing strategies such as paid marketing efforts, email, social media, and content.
Baker invites other industry experts in their fields to offer valuable insights from their own experiences in conversational and engaging 45-60 minute episodes. This podcast is tailored for a wide audience, from experienced marketers to beginners.
Find “The Search Engine Journal Show” on Apple Podcasts and Spotify.
3. Akimbo
Industry leader Seth Godin hosts the weekly Akimbo Podcast. This podcast features insights from his popular marketing blog. This content comes from a former business executive and New York Times bestselling author, so he's packed with knowledge in each 30-minute episode.
During the podcast, Godin tells stories about moments a particular customer, business, or marketer encounters that most listeners can relate to. While podcasts are tailored for business owners and entrepreneurs, marketers will find value in stories that explain the day-to-day challenges of business.
Find the “Akimbo” podcast on Apple Podcasts and Spotify.
4. This old marketing
Created by Content Marketing Institute, “This Old Marketing” is hosted by content and marketing experts Joe Pulizzi and Robert Rose. Their dynamics make for a fun listen. The content of the podcast is focused on his marketing strategies, but also includes the latest digital marketing news and updates. These conversations often lead to predictions of upcoming trends, such as how to stay agile in a rapidly changing digital environment.
These episodes range from 30 to 60 minutes and are published weekly to help professionals attract and retain customers.
Find “This Old Marketing” on Spotify and Apple Podcasts.
5. Social Pro Podcast
Social Pros Podcast, which won Best Podcast and Audio Series at the Content Marketing Awards, has been around for over 10 years. This podcast, hosted by Anna Hrach, Daniel Lemin, and Erika Lovegreen, focuses on social media strategy and best practices. A deep dive into growing business awareness, audience engagement, and its impact on audience engagement.
Each episode features insights from top social media professionals at businesses around the world. The interview-style format highlights how to run a social media program and measure success, while also providing useful strategies that listeners can implement right away.
Find “Social Pros Podcast” on Apple Podcasts and Spotify.
6. Digital Marketing Podcast
Listeners can enjoy episodes of the Digital Marketing Podcast hosted by Ciaran Rodger and Daniel Rowles. Content ranges from the latest digital marketing news, trends, tools, and leadership strategies to interviews with industry experts. Specific topics include multichannel marketing and how marketers can use alternative channels to open new sales funnels.
With over 300 episodes and more to come, this podcast, rarely longer than 30 minutes, is targeted at e-commerce business leaders, content producers, and listeners looking for a good discussion about marketing.
Find Digital Marketing Podcast on Spotify, Apple Podcasts, Google Podcasts, and YouTube.
7. Online marketing made easy
Entrepreneur and business leader Amy Porterfield hosts this biweekly podcast, promising to “turn inspiration into action, one conversation at a time.” The podcast covers a wide range of topics, from increasing sales conversions to creating valuable content, dealing with social media issues, building an email list, and using webinars to attract your target customers.
Episodes often include other digital marketing experts, so both B2B and B2C marketers can gain insight from prominent members of the industry. These episodes are all under 60 minutes and often include practical plans that you can immediately put into your daily trial.
Find “Online Marketing Made Easy” on Apple Podcasts, Spotify, Stitcher, Amazon Music, and Google Podcasts.
8. Paid Search Podcast
Many of these podcasts cover a wide range of topics, but on “Paid Search Podcast,” hosts Chris Schaeffer and Jason Rothman focus specifically on SEO and Google Ads. This podcast discusses search engine algorithm updates and explores new techniques to rank higher on search engine results pages. The podcast also takes a deep dive into paid traffic optimization while exploring effective business strategies.
Business owners, agencies, pay-per-click freelancers, and marketing professionals are the target audience for this weekly podcast, with episodes ranging from 30 to 60 minutes. The hosts also offer podcasts in video format for those who want to put into practice the practical advice they watch.
Find Paid Search Podcasts on Apple Podcasts, Spotify, and Google Podcasts.
9. Email Marketing Show
“The Email Marketing Show” takes a rigorous look at email marketing strategy, eschewing traditional, straightforward business discussions. Hosts Rob and Kennedy are not your typical marketers. Their fun and psychological approach to building effective email campaigns engages their target audience with a touch of humor. This podcast also provides practical tips for email marketers and explains how email continues to be the number one revenue source for any business.
This weekly podcast details how to help marketers find their voice, build stronger relationships with recipients, and craft emails that people actually want to receive.
Find “The Email Marketing Show” podcast on Spotify, Apple Podcasts, and Google Podcasts.
10. Content Co., Ltd.
Host Joe Pulizzi earned another spot on this list with “Content Inc.” He is from the Content Marketing Institute. Pulizzi, the “godfather of content marketing” when it comes to creating content that builds a loyal audience, is a great advocate for entrepreneurs and startups, including his belief in building an audience rather than leading with a product. I have some insights that you may find useful.
Episodes of this weekly podcast are often 5-15 minutes. Pulizzi walks you through goal setting and identifying channels to reach your target audience, providing listeners with wisdom to plan, build, and implement an impactful content strategy as content entrepreneurs.
Search for “Contents Inc.” Available on Spotify, Apple Podcasts, Google Podcasts, Overcast, and Castro.
