Marketers know that creativity attracts audiences and captures attention. They also know that personalization allows them to deliver the right message to the right target at the right time, turning prospects into customers. To maximize creativity and strategic thinking, organizations will always rely on their people.
But creativity and individuation don't just happen. And one of the biggest challenges companies have faced over the years is how to combine these valuable assets to be both relevant and innovative, and do it at scale.
Now, artificial intelligence (AI) and automation are solving that problem.
We help marketers go beyond manual interactions and customize marketing to their customers. AI can scale creativity and strategy, extending human ingenuity to a wider audience.
Using AI-powered data science, you can target specific sets of customers based on criteria such as predicted lifetime value and personalize content for these customers with dynamic product recommendations. AI can also help analyze data for insights into when to send campaigns, who to target, and what content to include. And with automation, you can do all of this at scale.
These new features enable organizations to better tailor their messaging to consumers who want to get the most out of customer engagement and loyalty. On the other hand, automation frees up employees to focus on creativity and strategy rather than arduous traditional tasks.
In this way, AI and automation can lead to better business results and give marketers who use them an advantage over their competitors.
Improving open rates through automation
Jopwell is a New York-based career advancement platform for Black, Latino, and Native American students and professionals. Its success depends on its ability to connect the right job seekers with the right employers based on its robust database of candidates and companies.
To do this, Jopwell uses tags to automatically organize and transform vast amounts of audience data into instant insights. This allows you to send targeted campaigns to specific demographic and behavioral audience segments. This is a time-consuming task that distracts marketers for a long time. From the bigger picture.
After launching an email campaign, Jopwell uses reporting tools to understand what worked best and what needs to be improved next time. It also makes processes more transparent, allowing all teams within an organization to easily exchange reports, view predictive demographic data, and understand where subscribers are participating (i.e. You can now also check the device type.
In the recruiting and staffing space, the company's automation-powered open rate stands out at nearly 30%, compared to the average email open rate of just over 21%.
Speak your customer's language (any language)
AI tools can help marketers use performance data to optimize messaging results before launching an email campaign. Using AI, organizations can quickly process millions of data points from their most successful campaigns to recommend changes to messaging, images, and layouts for pending emails.
Now rapidly evolving, Generative Pre-trained Transformer 3, known as GPT-3, is a large-scale language model AI tool that can also provide organizations with recommendations for email subjects and headlines. This kind of powerful AI can help organizations focus on the valuable work of making optimal decisions and developing business strategies.
MovingWaldo is a Montreal-based one-stop digital concierge that connects customers with professional movers and other service providers. So this organization talks to his three groups: his B2B audience of service vendors, his B2B audience of real estate agents who introduce the platform to their clients, and his B2C audience of people on the move. All of this will be done in French and English.
The company sends out over 100 highly targeted emails each month. To do this, we use AI-powered tools to analyze data based on data points such as the expected timing of the move date, how the referrer moves within the user network, and whether the prospect or customer visits French. quickly determine your audience segment. Or an English website. MovingWaldo uses automated, scalable A/B testing to determine the best time to offer a vendor's services to consumers.
And by integrating marketing automation into your processes, you can easily create personalized, data-driven emails using pre-built customer journeys to reach more customers at the right moment. It will be possible to convert it to scale.
The key to MovingWaldo's messaging is data integration that helps communicate at scale in a way that feels personal to your audience. Sophisticated AI provides important help with language and tone. What works for customers in Toronto may not translate the same way in Montreal, so companies need to reach both customers.
Automation and AI are changing the game for growing organizations, improving business results by communicating personalized messages at scale, while freeing teams to focus on creativity. If AI-powered organizations can generate such effective creativity more easily and efficiently, they can free up their real brains—their employees—to focus on bigger ideas, bigger innovations, and bigger ambitions. Masu.
Learn more about Intuit Mailchimp Powerful AI tools to get personalized recommendations To improve our marketing.
