In the world of social media platforms, one popular channel has rebranded and renamed itself. Tesla CEO Elon Musk twitter In 2022, the company changed its name to X Corp., and in 2023, it changed the name of its social media channels to X.
The biggest change for social media marketers and X users is the replacement of the platform's bluebird logo with the X logo, and Musk's request that tweets be written with an x going forward.
If X is part of your business Social Media StrategyBelow are some recent changes to how users interact with their accounts on the platform:
X-Subscription
X users can purchase subscriptions to people and businesses they follow on the platform. Subscriptions come with perks like bonus content, exclusive previews, a subscriber-only space, and subscriber badges. If your X account offers subscriptions, you'll see a[サブスクライブ]A button will appear. Each X creator will choose one of X pre-set price tiers to set the monthly fee for their subscription.
X Premium
X users must have an active subscription to X Premium to receive the blue checkmark indicating their account is verified and legitimate. In addition to being an X Premium account, your account must have a display name, profile picture, a verified phone number, and no misleading or deceptive indicators to receive the blue checkmark.
X Premium subscriptions also include access to special features such as the ability to edit posts within an hour of posting, 50% fewer ads appearing in an account's newsfeed, prioritization in conversations and search, text formatting of posts, and the ability to use up to 25,000 characters in a post instead of the standard 280 that Twitter (now X) is known for.
Verified Organizations
Our Verified Organization service, available to businesses, government agencies, and nonprofits, displays a gold checkmark instead of a blue one so users know your account is an official organization. Verified organizations also have access to affiliation badges, premium support, and impersonation protection.
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