With more and more access to the internet, the number of emails sent and received around the world has increased every year since 2017. It is estimated that by 2022, 333 billion emails will be sent and received every day around the world. This number is predicted to increase to 392.5 billion emails per day by 2026.
email marketing
Despite the growing popularity of messengers, chat apps, and social media, email remains the core of digital communication and its prevalence continues to increase. By 2025, the number of email users in the world is expected to reach a total of 4.6 billion, an increase of about 60 million from 4 billion in 2020. Not only that, but we see higher click-through rates when it comes to online advertising emails than social media. In Belgium and Germany, it was 5.5 percent and 4.3 percent, respectively. In comparison, the global average CTR for social media during the same period was 1.3 percent.
G-mail
Launched in April 2004, Google's Gmail has established itself as one of the world's most popular free email services. According to a 2019 study, it's Apple's native iPhone Mail app that surpasses it in popularity around the world, with 26% of all emails opened on the platform happening around the world. In a study conducted in the United Kingdom, millennials named Gmail among the top five most important mobile apps, while a similar study conducted in Sweden found that Gmail tied with WhatsApp for the top mobile app spot in the United States. occupies .
