Affiliate Marketing Statistics 2023 and Facts

Introduction

Affiliate Marketing Statistics: What if we say you could earn some extra money just by sitting at home? Yes! In the world of digitalization and eCommerce, people are making money by referring to a brand online. What you have to do is research some companies that provide affiliate marketing programs, and choose the one that has the highest commission, and that’s it. You just have to make videos or write blogs to generate traffic on the company’s website by using your affiliate link.

Check out these Affiliate Marketing Statistics and start making your own money just by sitting at home!

Editor’s Choice

• According to Affiliate Marketing Statistics, influencers are able to earn between $50 to $25,000 per month.
• Affiliate marketers earn on average $51,639 per year, while commission received from generated referrals counts between $993k to $19k.
• One-third of the programs offered by the brands are clothing affiliate programs, while the brand’s 76% of spending goes to affiliate channels.
• Considering the total digital media industry revenue, Affiliate marketing has 15% of the share in total revenue.
• Affiliate Marketing is a male-dominated industry as it has 57.5% male managers while 42.5% are females.
• As of 2022, the total estimated spend by brands on Affiliate marketing in the United States of America was $8.2 billion.
• If the affiliate link takes more than 3 seconds to load, the publishers as well as the brand will lose around 53% of the traffic.
• In the United States of America, 16% of the share in eCommerce orders goes to email marketing and affiliate marketing.
• The top three products that give the highest return on Ad spend ROAS are Games and Toys ($18), Home and Garden ($16), and Department Store and Gift and Flowers ($15).
• The least demanded affiliate categories are Vision Care (1.60%), Jewelry (1.40%), and Art and Photography (1.20%).

What is Affiliate marketing?

Affiliate marketing is a type of advertising strategy, where anyone who promotes the product or services of a particular brand receives a commission when a purchase is made. An influencer or affiliate marketer receives a special code or URL, after clicking on which the commission is tracked. eCommerce products are extremely high in demand, and the platforms that sell these products and offer incentives to marketers are increasing day by day. One of the widely used affiliate marketing programs is Amazon Associate. During the initial period, it is difficult to attract customers, but depending on how attractive your content is you gain more customer base possibility to increase commissions monthly.

Advantages of Affiliate Marketing

• Increase traffic to the company’s website
• Affiliate marketing provides extra money just by sitting at home
• It is easy to set up and start
• It requires no investment
• Affiliate marketing has a global reach
• It creates high ROI
• It can soon become a major source of income
• Requires little amount of research-making and video editing skills.

General Affiliate Marketing Statistics

• The most easily available social networking for Affiliate Marketing is Instagram.
• 94% of the customers prefer to use referral coupons.
• Affiliate marketers earn on average $51,639 per year, while commission received from generated referrals counts between $993k to $19k.
• It takes around 6 months for new affiliate marketers to start making money.
• 81% of the brands in the United States of America offer affiliate marketing programs.
• Around the world, 84% of brands consider Affiliate marketing in their marketing mix.
• Considering the total digital media industry revenue, Affiliate marketing has 15% of the share in total revenue.
• Affiliate marketing is much less risky than other types of advertising strategies.
• In the United States of America, 16% of the share in eCommerce orders goes to email marketing and affiliate marketing.
• 84% of the influencer or affiliate marketers create or post for affiliate marketing purposes.
• One-third of the programs offered by the brands are clothing affiliate programs, while the brand’s 76% of spending goes to affiliate channels.
• According to Affiliate Marketing Statistics, influencers are able to earn between $50 to $25,000 per month.
• As of 2022, the total estimated spend by brands on Affiliate marketing in the United States of America was $8.2 billion.
• One of the largest affiliate marketing program market shares has been captured by Amazon Associates with 45.88%.
• 40% of the affiliate commission is earned through blogs and content resulting in 40%.
• 94% of the brands offer multiple affiliate marketing networks.
• According to the study, 74% of shoppers in the United States of America check on multiple websites before making a purchase.
• The leading trends in Affiliate marketing are AI and voice search.
• 67% of YouTube videos create at least one Affiliate link.
• By the end of 2023, global affiliate marketing spending is expected to reach $14.3 billion.
• Moreover, by 2027 it is estimated that the global market will reach $27.7 billion.
• 50% of the affiliate traffic is generated from mobile devices.
• 34% of the marketers have lessers than 5,000 unique visitors generated from Affiliate marketing.
• Only 1 to 5% of marketers have reached the level of super affiliate.
• As of today in the United States of America, there are more than 1,09,771 available positions for the post of Affiliate marketing manager.
• 64% of the users prefer to watch videos regarding affiliate marketing products or services.
• 76% of website owners say that Affiliate marketing is the most preferred method to make money.
• 40% of digital marketers say that affiliate marketing is the most important skill in today’s era.
• If the affiliate link takes more than 3 seconds to load, the publishers as well as the brand will lose around 53% of the traffic.
• Affiliates that sell SaaS-based products receive a commission between 20 to 70%.
• Amazon Associate has more than 100,000 connected affiliates from around the globe with the program.
• Affiliate URLs receive more than 5 billion clicks every year.
• On average, monthly website traffic generated by affiliate marketers is around 56,673 visitors.
• 8% of affiliates use social media networks to promote products out of which 75.8% use Facebook, 61.4% goes to Instagram, then Pinterest (42.2%), YouTube Videos (36.9%), Twitter (31.1%), TikTok (29.6%), and LinkedIn (19%).
• An average affiliate uses 3.02 social media platforms to promote the product or service.
• Search Engine Optimization is the top worldwide traffic source for affiliates resulting in 69.22%.
• According to CHEQ, the fraud percentage in affiliate marketing is around 9%.
• As of 2023, the loss caused by fraud in advertising is projected at $100 billion.
• The United States of America is the largest market for Affiliate marketing as it has 39% of the share followed by the United Kingdom (15%) and Germany (11%).
• 50% of the consumers say that they believe in the brands referred by their influencers
• Only 18% of influencers select their niches before starting affiliate marketing.
• By 2026, it is expected that the global digital ad spend will reach $876.10.
• Blogging generates 64.48% of affiliate traffic.
• 86% of the affiliates expect their income to be stable or increase in the next cycle.
• 25% of the affiliate programs belong to the Fashion industry.

Affiliate Marketing Statistics by Demographics

• Affiliate Marketing is a male-dominated industry as it has 57.5% male managers while 42.5% are females.
• On average, an affiliate marketer is aged 39.3 years.
• 32% of the affiliate marketers are aged between 35 to 44 years.
• A marketer has an average experience of 2.8 years in affiliate marketing.

Affiliate Marketing Statistics by Region

(Source: influencermarketinghub.com)

The highest number of companies that provide Affiliate marketing programs are based in North America (4,500), followed by the APAC region (2,300), Europe (1,900), and Africa (900).

Affiliate Marketing Statistics by Largest Affiliate Program

(Source: influencermarketinghub.com)

As of today, AmazonAssociates has captured the largest market share having 21.65%, followed by Comision Junction (12%), and A8.Net (8.05%).

Affiliate Marketing Statistics by Ad Spend Type

(Source: affilimate.com)

The majority of the company’s ad spend is allotted to cashback, loyalty, and rewards websites resulting in 35%. Whereas 16% is given to coupons, vouchers, and rebate websites.

Affiliate Marketing Statistics by Affiliate Behavior

• 1% of affiliate marketers choose affiliate products with higher commission rates.
• While 63.9% choose only physical products and 51.9% promote digital products.
• 66% of Affiliate marketers who earn more than $10,000 have attended affiliate marketing courses.
• 1% of the affiliates choose to produce based on their own interest and experience.
• 15% of affiliates choose service or product relevancy while 15.97% choose the reputation of the brand, 10.11% and 10.14% go with brand awareness and merchant reputation respectively, and 11.58% and 6.49% choose tracking platform and marketing terms and conditions before joining the affiliate program.
• 83% of affiliates discover new brands that provide such programs through Affiliate Network Dashboards.
• The top three primary countries targeted by affiliate marketers are the United States of America, the United Kingdom, and Europe.

Affiliate Marketing Statistics by monthly salary

(Source: affilimate.com)

Around the world, a medium salary earned by every affiliate marketer is $4,300, while 10% of marketers earn $3,100 and $6,000 per month each. Only 9% of the affiliate marketers earn more than $50,000 a year.

Affiliate Marketing Statistics by Average Return

(Source: affilimate.com)

The top three products that give the highest return on Ad spend ROAS are Games and Toys ($18), Home and Garden ($16), and Department Store and Gift and Flowers ($15). The lowest return is typically received on Food and Drink ($5), CPG and Consumer Products ($3) and Business Services ($2).

Affiliate Marketing Statistics by Product Categories

(Source: torchbankz.com)

The top three in-demand affiliate categories are Fashion (18.70%), Sports and Outdoors (14.60%), and Health and Wellness and Beauty (11.10%). The least demanded affiliate categories are Vision Care (1.60%), Jewelry (1.40%), and Art and Photography (1.20%).

Affiliate Marketing Statistics by Product Types

(Source: bloggerspassion.com)

Region,Around 59.3% of affiliates promote B2C products being the highest, while 22.1% promote B2C Services, and 12.4% and 6.2% share go to B2B Products and services respectively.

Conclusion

Concluding the Affiliate Marketing Statistics, it is a side income source for sure. Although it needs some time to generate income on which a household can make some basic expenses, it has a wide scope with a great level of patience. Digital Marketing, technology, and e-commerce are booming all over the world, and this is the best time to join such programs. It is always better now than late. Since the pandemic, people have been struggling with monthly expenses, and the insights provided by Affiliate Marketing assure a guaranteed monthly income source.

Shivanjali Pawar

Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.

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