Email Marketing Leader Announces New Integrated Litmus Personalize Solution with Litmus Email Guardian to Help Marketers Increase Engagement, Brand Trust and Revenue
boston and San Mateo, California, September 13, 2023 /PRNewswire/ — From the stage at the 10th Litmus Live yesterday. boston, litmus We introduced Litmus Email Guardian, integrating Litmus Personalize capabilities and AI-powered content optimization solutions into our platform. These breakthrough innovations provide users with unprecedented email testing and personalization solutions to increase email engagement, strengthen brand trust, and increase revenue.
Tight resources and increasing economic pressures are forcing marketers to increase the volume of email reach while maintaining quality. Email volume has tripled Over the past few years, marketers have spent even more time thoroughly testing their emails to find and fix costly problems. Email is an important channel for creating positive brand experiences, but consumer expectations remain high.amazing 86% of customers They say they would abandon their favorite brand after just two bad experiences. As a result, broken emails and ineffective personalization can lead to lost subscribers and, in turn, lost revenue.
To stand out in the inbox, brands must personalize key moments throughout the customer journey and ensure their emails deliver the best customer experience through comprehensive and continuous email testing. With Litmus Email Guardian and intuitive, powerful personalization solutions, users can deliver the right message at the right time, improving every customer experience and avoiding email corruption.
“With increasing pressure on marketing teams to deliver higher quality email experiences with fewer resources, personalization and advanced testing are more important than ever,” he said. Eric Nirenberg, CEO of Litmus. “Litmus Email Guardian is the only solution that gives marketers the peace of mind that their emails are always error-free, and our intuitive, integrated personalization allows them to create personalized experiences across all their brands. becomes possible.”
This release provides innovative new solutions that enable marketers to:
- Scan emails automatically and continuously Detect unexpected changes across major webmail and desktop email clients without any manual effort. Users should also activate their Email Guardian to monitor all automatic sends and frequently used email templates, as there is a significant risk to subscriber experience every time an email is updated. You can also.
- Receive notifications of changes to your email and fix any issues. Everything happens within one seamless platform. proactive alerts When a change occurs. You can easily and quickly resolve errors within the Litmus platform, retest your emails, and monitor future changes.
- Increase email engagement and revenue Powerful personalization featurescountdown timers to indicate the urgency of a sale or event, progress bars to encourage brand loyalty, personalized images to create a one-to-one customer experience, real-time sentiment trackers, and more.
- easy access to AI-powered email copy optimization toolsubject line suggestions, body content tone substitutions, and more, all within an intuitive visual email builder.
This product update is the latest milestone in Litmus' mission to make every submission count™following the company's latest announcement. litmus test assistant, an AI-powered solution to optimize email campaigns at scale. For more information about Litmus Email Guardian and these new integrated personalization solutions, please visit: www.litmus.com.
About the litmus test:
Litmus testing is how marketers make every submission count. It's a core component of the technology stack that allows you to create, personalize, test, review, and analyze every email you send. Too many companies struggle with email personalization at scale, sending broken emails without realizing it and missing out on the deep insights needed to truly improve results.
Litmus gives you a better way to build, test, and trust every message you send. That's why more than 700,000 marketing professionals, including 80% of Fortune 100 companies, turn to us. This has allowed our company to achieve his 98% customer satisfaction rate. litmus. Make every submission count.™
Media contact:
BLASTmedia for litmus tests
ryan hecker
[email protected]
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