JettyJamez and AutumnRaynn I have been live on TikTok for over 3 weeks. Over the course of more than 500 hours, nothing of note seemed to happen in the young couple's apartment, but viewership skyrocketed.
To keep up, they bought new iPads and iPhones, and now have as many as nine cameras tracking them around the house at the same time. There are several cameras in the bedroom, one duct-taped to the ceiling, staring menacingly from above the bed. Some in the living room. And also on the toilet. If they leave home, they take an audience with them. They send all the cameras his angles in a grid-like view on the stream, and at any given time, there could be thousands of people watching and commenting on the couple's actions. More than 2 million people currently follow their account.
For some, having every move, word, and body part critiqued on the internet is a special kind of horror house. (One commenter wrote, “If you need help, just blink twice.”) But the ruthless cash that powers such streamers, and the power of stardom without special skills There is a chance to win. older brother or truman show without a producer. “You might say it's too much, but we're just showing the reality,” Autumn says in the video. “Every angle, every aspect.'' The couple did not respond to emails requesting an interview for this article.
24/7 live streaming is not New; researcher Franziska Zimmer observed this trend on several social streaming platforms in 2017 (one Twitch streamer has been live streaming since November 2021). But TikTok's algorithm and its live feature are pushing more niche streamers into the spotlight, pushing the trend to a tipping point. Zimmer said 24-hour live streaming has been popular in Asia for some time, but is now gaining popularity in the United States. This is how people leverage every aspect of their lives to gain financial gain and prestige. What are the trade-offs? Along with the sense of privacy comes the psychological strain it can take.
JettyJamez and AutumnRaynn's seemingly never-ending live streams are just one of the many types of bizarre content on TikTok Live, and everyone has a gimmick. Some imitate NPCs, while others vow to allow viewers to participate in watching stunts like eating raw eggs. Hamsters run on wheels to club music, people blow up balloons as presents roll in, and some earn money by simply sleeping or not sleeping at all. It's a never-ending parade of the funny, the mundane, and the bizarre, and viewers can encourage their Sims to check in on her character or drop commands by leaving comments and gifts. You can be part of the show for a fleeting moment. .
With 24/7 live streaming, the unknown is what makes this trend interesting, says Katrin Scheibe, a researcher at the Heinrich Heine University of Düsseldorf in Germany. Sometimes something happens, sometimes nothing happens. Scheibe said he has seen streamers sleeping and working, but he has also seen people have unexpected interactions with police. Although the appeal may lie more in the novelty than the content itself, some people may watch streaming to satisfy a need for belonging, Scheibe said.
For streamers, being live 24/7 means always working. TikTokers who livestream do so to increase their chances of being seen and getting paid. Global Influencer His Marketing His Platform, His Captiv8 Co-Founder and CEO Krishna His Subramanian says there is an increased focus on 24/7 live streaming . “This is probably a different type of emotional connection that followers have with people who are live streaming,” he says. “People get hooked on finding out what's going on, what they're doing, and checking it out regularly.” Subramanian said these creators make up to 5,000 people a week. He can earn $50,000 from the dollar.
TikTokers don't make money directly from their viewers on the app. The Live Gifts feature is set up to allow viewers to purchase coins from TikTok and use them to purchase gifts to send to creators. TikTok then awards “diamonds” to creators with high engagement levels, and these can be exchanged for real payments. TikTok did not respond to questions about how much its users spent or how much TikTok paid, but the coin is cheap to viewers at about $1 for $65. Some viewers will spend much more to give a bigger gift, but the lower entry point prevents them from doing so. Anyone can easily send a cartoon of a rose that disappears quickly.
