Food influencer Gianluca Conte hits six figures with a single post

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by angela barbuti

They're bringing home the bacon.

One food influencer said he could make six figures with just one video, and another said he had secured partnerships with brands like Chase Bank and Coca-Cola.

Los Angeles resident Gianluca Conte, who has 12.5 million followers on TikTok, made his first pasta-cooking video in 2019 and is currently scraping together pasta.

“One post can reach almost six figures,” he told the Post. “But that's up to the company. . . . Depending on how much the user wants to spend, they can also charge more.”

Mr. Conte, 23, makes more money from one-off videos, creating content for snacks like Cheetos and Skittles and chains like Wendy's and Boston Market.

“Companies are pushing just one campaign and not a specific product,” said Conte, one of the content creators attending FoodieCon, part of the New York City Wine and Food Festival. “We're going to spend a lot more money on it,” he said. Oct. 14 at the Hard Rock Hotel in the Theater District.

The North Carolina native was attending community college and working at his father's restaurant when he posted his first video, “If Jersey Shore Had a Cooking Show.”

“It was just me in a tank top and a little chain,” he explained. “The video was literally like garlic and tomatoes. I barely knew what I was doing.”

He then created “The Angry New Jersey Cooking Show” series. It was his chicken fettuccine Alfredo video that shot him to fame, earning him over 5 million views on TikTok.

Through his work, he has won modeling contracts, and women are frequently wooing him and “asking me to cook for him,” he said.

Jeremy Jacobowitz, a native of Park Slope, Brooklyn, has partnered with brands like Chase, Coca-Cola, and DoorDash to create not only videos but also long-term collaborations that “will be signed for one year.” He said he could make two figures. They have formed a partnership and he has made 1 million posts for them. ”

The New York University graduate started her career working as Bobby Flay's personal assistant and posting photos of food on Instagram.

Jacobowitz, 36, is currently filming videos on topics such as “Which Jewish deli is the best?” She posted about her cooking, mentioning “New York's happiest brunch” and “New York's most underrated pizza,” and most recently being paid for by Chase for a trip to Japan and Korea, and mentioning her credit card.

He also worked on President Biden's campaign team and was invited to help if President Biden were elected, both of which were unpaid jobs.

“They were looking for influencers and knew I was pretty vocal,” he said.

“There was never a specific question. It was always, 'If there's a fun and interesting way to be involved in something, let's think about it.'”