The editors of Solutions Review have compiled a list of the best email marketing automation training and online courses to consider if you want to improve your team's skills. Solutions Review participates in affiliate programs and may receive a small commission from products purchased through this resource.
Email marketing is one of the oldest, most reliable and valuable tools. Even as social media continues to take the lead, email outreach remains a fundamental part of the marketing world, especially when it comes to the added functionality of email marketing automation. Automated email campaigns allow businesses to craft personalized messages for prospects and customers and convey them down the sales pipeline without requiring hours of manual effort.
If your company wants to get the most value from its email marketing automation capabilities, you need to provide your team with the education they need to master the software. With this in mind, our editors have compiled a list of the best email marketing automation training and online courses for anyone looking to expand or fine-tune their email marketing automation.click go to training Click on the links to learn more about each class and register.
Note: Courses are listed alphabetically on the online learning platform.
Best Email Marketing Automation Training Course
Course title: How to send emails using automation in Mailchimp
Our view: If you're new to the Mailchimp platform, this project-based course will help you lay the foundation. Learn about Mailchimp's automation tools and how to create a signup page that automatically sends emails to new subscribers.
Provider: Coursera
explanation: This project-based course can be completed in one class and covers the basics of creating automated emails using Mailchimp. This course uses a split-screen format, and the instructor guides you through setting up her Mailchimp account, designing her emails, signing up her forms, adding subscribers to lists, automating emails, testing emails, and more. I will explain step by step. .
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Course title: Think outside the inbox: email marketing
Our view: If you're looking for an in-depth beginner-level email marketing course, this is it. If you wish to continue your studies after completion, you can join the included, more extensive program.
Provider: Coursera
explanation: Although technically part of the broader six-month Google Digital Marketing & Ecommerce Professional Certification program, this course can also be taken on its own to help novice marketers integrate email into their marketing efforts. We focus on helping you learn how to use it effectively. Topics covered in this 25-hour course include the different types of email marketing worth knowing about, how to segment your email list, analyzing the results of your email campaigns, setting SMART goals, and email persuasion. This includes how to create powerful copy and more.
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Course title: Lead Generation Sales Funnel + Email Marketing Automation Masterclass
Our view: Instructor Shivakumar Kannan's course is divided into 17 short lessons that help entrepreneurs, marketers, and startups understand the basics of sales funnels and how to implement them.
Provider: skill share
explanation: This course is designed to help entrepreneurs, digital marketers, startup owners, and freelance marketers understand and implement software such as email automation systems and lead generation sales funnels. Through 17 lessons, instructor Sivakumar Kannan teaches you how to create landing pages, email opt-in forms, thank you pages, email marketing lists, autoresponder emails, sales pages, and more. Teach users.
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Course title: Marketing automation and email marketing for beginners
Our view: This one-hour course is taught by “serial entrepreneur” Mauricio Rubio and is designed to introduce learners to the basic principles of marketing automation and email marketing.
Provider: skill share
explanation: If you're an entrepreneur, employee, teacher, blogger, or anyone who wants to learn more about email marketing and automation, this course is for you. This course provides an overview of the fundamentals of marketing and email automation, as well as how learners can use these tools to drive revenue and maintain marketing success.
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Course title: ActiveCampaign Email Automation Masterclass
Our view: Professional educator and writer Sarah Cordiner developed this course to help students learn the skills they need to get the most value from ActiveCampaign's email marketing automation features.
Provider: Udemy
explanation: ActiveCampaign is a customer experience automation platform (CXA) designed to automate and customize a company's marketing efforts. Taught by professional educator and best-selling author Sarah Cordiner, her 3-hour course will show you how to set up an ActiveCampaign account and start using the platform. Specific topics include editing and formatting emails, creating targeted campaigns, developing email automation sequences, building pipelines, and initiating deal stages.
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Course title: Email Marketing Campaigns, Complete Guide
Our view: This 5-hour training course provides a thorough overview of the tools, techniques, and skill sets you need to create email marketing campaigns that connect readers, convert them into customers, and retain your business.
Provider: Udemy
explanation: Marketers who enroll in this training course will learn almost everything they need to know to develop, launch, and manage email marketing campaigns for their business or brand. For example, how to create landing pages, use autoresponders, create CTAs that drive sales, increase traffic to specific web pages, grow your email list, nurture leads, and establish long-term customer relationships. , topics such as how to create eye-catching subject lines. line, marketing process automation, etc. In addition to hours of video material, a student can also unlock over 20 downloadable resources to continue learning.
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Course title: Email Marketing – Copywriting and Growing Your Email List
Our view: Writing copy is a fundamental part of any marketing strategy, and this course is designed to improve your ability to create content that reliably attracts, converts, and retains your target audience.
Provider: Udemy
explanation: This best-selling, top-rated training course provides learners with nearly 5 hours of video material and over 20 downloadable learning resources designed to help marketers improve their email. This course covers everything from common email marketing mistakes (and how to avoid them) to lead magnets, advertising, and warm-up sequences. Real-world examples are also included to help learners understand effective strategies in practice.
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Course title: 5 Email Marketing Automation Every Business Needs
Our view: Instructor Daniel Miller, who has 10 years of experience in email marketing, will teach you the essential tools and know-how to become comfortable using email marketing automation in your business.
Provider: Udemy
explanation: This 2-hour course is aimed at business leaders who want to learn more about email marketing automation. Marketers who sign up can learn how to use lead nurturing automation to build lasting customer relationships, automate business processes, and identify the most important automation tools for any industry.
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