Creating a solid digital marketing strategy for your business starts with a deeper understanding of the types of digital marketing techniques that will yield the most profits. Below, we will introduce his six types of digital marketing: social media marketing, search engine marketing (SEO), pay-per-click (PPC) advertising, email marketing, mobile marketing, and content marketing.
social media marketing
Social media marketing is one of the most popular forms of digital marketing. In the United States alone, more than 308 million people access social networks at least once a month. People of all ages use social media for entertainment, interaction with others, and information about specific interests and shopping.
For businesses looking to increase awareness and increase sales, social media statistics make it clear that incorporating social media into your marketing mix can be a sound strategy. For 78% of internet users, social media is the go-to source for brand information. Almost half of U.S. consumers report making purchases through social media.
Major social platforms include YouTube, Facebook, TikTok, Instagram, WhatsApp, Pinterest, LinkedIn, Snapchat, and X (formerly Twitter). New platforms such as BeReal and Poparazzi regularly enter the market.
The social landscape is constantly evolving. For example, Twitter (now X) was once a top platform, but the social channel now appears to be struggling. Twitter has lost about 32 million users since Elon Musk acquired it in 2022. TikTok didn't even hit the international stage until 2017, but now has over 1.7 billion monthly active users. Digital marketers need to stay aware of changes in social media channels.
SEO
Search engine optimization (SEO) is an important digital marketing strategy for businesses that benefit from driving traffic to their websites. SEO is the process of optimizing a website so that search engines such as Google rank it higher on search engine results pages (SERPs).
SEO is all about driving organic traffic to your site. Unlike paid advertising, with SEO, the visitors who find your site come from unpaid searches. Approximately 8.5 billion searches occur on Google every day, providing many opportunities for businesses looking to promote their products and services. Ranking high on Google is the key to increasing traffic to your website.
In a survey conducted by Search Engine Journal, 49% of respondents reported that SEO delivers the highest return on investment (ROI) of any digital marketing channel. Learn more about Google ranking factors or start doing SEO yourself for free with the help of top SEO tools and software. You can also work with an SEO service or agency to create an SEO plan and manage your SEO for you.
PPC advertising
PPC advertising is exactly what the name suggests: you pay every time someone clicks on your digital ad. The amount you pay depends on the platform you're advertising on, the potential traffic of your promoted post, and the number of competitors willing to pay for similar ads.
Google Ads is the world's largest PPC platform. Many companies working on SEO marketing also work on his PPC advertising on Google. Google's paid ads appear above organic search results, so their positioning benefits can drive even more traffic to your website.
Google Ads isn't the only avenue for PPC advertising. PPC ads can also be purchased through Bing and his Microsoft search network of partner sites, as well as major social channels such as YouTube, Facebook, Instagram, Snapchat, LinkedIn, Amazon, and TikTok.
email marketing
Email marketing is another major digital marketing strategy you may want to add to your marketing mix. According to Statista, businesses earn on average at least $32 for every dollar they spend on email marketing. In some sectors, such as retail, e-commerce, and consumer goods, that number is $45.
For email marketing to be effective, you need to have a strategy for collecting email addresses from your clients and prospects. Many companies collect emails every time they meet a customer and may offer special incentives for joining their email list. Business websites are also a great place to offer incentives to your visitors so you can grow your email database.
Growing and nurturing your email list is essential to successful email marketing. You must also respect your list's communication preferences and send only relevant information that your base would like to receive. Additionally, the lack of control over the legal aspects of email marketing, including compliance with CAN/SPAM Act obligations, is paramount to email marketing success.
Rather than managing business email manually, most marketers purchase email marketing software. The best email marketing software allows you to easily update your email database and handle new subscribers and unsubscribes.
Email software also allows you to segment your email database based on customer interests, create engaging email designs, manage email schedules, and track open rates, click-through rates (CTR), and conversion rates. , you should also be able to measure email metrics such as bounce rate.
mobile marketing
With over 310 million smartphone users in the United States alone, it's no wonder mobile marketing has become a popular digital marketing strategy for businesses.
Mobile marketing is typically done through text, also known as Short Message Service (SMS). Text open rates are estimated to be as high as 98%, which is one reason why mobile marketing is so effective. Text messaging is the most common way to market via mobile devices, but you can also receive notifications from mobile apps and social channels on your smartphone. The business applications of mobile marketing are expanding every day.
content marketing
All forms of digital marketing rely on engaging content that generates interest and attracts prospects and customers. Content marketing is a term used to describe the different types of content that can be developed to deploy in a digital marketing campaign.
Content marketing can take many forms, including blogs, infographics, whitepapers, ebooks, videos, podcasts, quizzes, slide decks, and webinars. Unlike advertising, content marketing does not overtly promote, but instead employs more subtle tactics to inform, educate, and influence the desired target market.
Content marketing can be used to establish authority on a particular subject or generate buzz for your brand. One of the main benefits of content marketing is that it can be done on virtually any budget. A do-it-yourself (DIY) approach to content marketing costs just a penny. If your budget allows, you can also work with copywriters, videographers, designers, and other content development professionals to create content for your business.
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