The biggest retail weekend is coming. Black Friday and Cyber Monday will be here before you know it. That's why we're sharing with you the best email marketing ideas for Black Friday.
The start of the Christmas shopping season is the toughest time of the year for retailers. It requires great care. With hundreds of free email templates floating around, it can be difficult to reach your subscribers.
Email marketing remains the most important driver of sales today, even more so than social media. It's the biggest campaign of the year and he needs to get one up and running.
So let's take a closer look at some email marketing ideas you can use on Black Friday.
Best email marketing ideas for Black Friday
The holiday shopping season begins in early November. Thanksgiving, like the BFCM weekend, is simply a milestone on the road to Christmas for customers. Therefore, it's a good idea to get a head start by promoting your campaign or sending out an email newsletter early in advance of your sale. This way, you can beat the bulk of his e-mail newsletters and get your point across.
Black Friday Email Newsletter by Great Simple Studio
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#1. Have a strong email subject line
The first thing your subscribers will read is your Black Friday subject line. Get their attention and encourage them to open your e-mail newsletter. Brevity is the spirit of wit. Here are some words to include in a catchy subject line:
- sale
- 50% off
- big discounts
- Bogo
- exciting
Keep it short but sweet.
You can emphasize your impression by using preview text. Use it to expand on catchy phrases and display additional information to your subscribers. Remember that there should be a smooth transition from subject line to content so as not to disappoint your subscribers.
#2. Use GIFs and emojis
GIFs and emojis effectively convey ideas to your audience. These not only give your email newsletter points, but also emotion. Since it is considered a universal language, it naturally caters to different groups of people. Without saying a word, you can convey a fun e-mail newsletter, a serious e-mail newsletter, something seasonal, something urgent, etc. Use these to emphasize the message in your subject line and subtly draw attention to the offer in your copy.
Black Friday Weekend by Carhartt WIP
#3. Magic word: “Sale”
“Sale'' is what everyone expects, so use it without regrets. Pair this phrase with “free shipping” or “free gift” for even greater impact. But don't overuse the word “free.”
The reason is simple. That's because some people, not just Google, may consider your email newsletter to be spam and send it to the trash without even giving it a second glance.
Black Friday Email Newsletter by The Hill-Side
#4. Another magic word: “exclusive”
Everyone wants exclusive products. it's our nature. Evoking this feeling may bring good results. This can be applied as an additional incentive for loyal customers or simply as a trick to increase traffic to your online store.
👀 Note: Combine this word with scarcity for better results.
Black Friday email newsletter from Withings
#5. Trade every day
Providing real value to your customers every day should be the mantra of any good email marketing campaign. If you feel like it, the strategy of offering trades every day is just what the doctor ordered. It may require some extra effort, but it will definitely pay off. This helps maintain engagement, increase interest, and keep potential buyers coming back.
To successfully address this challenge, you can use an online HTML email template builder such as Postcards. Create and edit email templates within seconds without any coding or design skills. Send your own daily email newsletter with exclusive deals without compromising quality. I'm sure our customers will appreciate this kind response.
#6. Get to the point
Let's get straight to the point. This is a winning tactic during his busy BFCM weekend. No one wants to read long articles about discounts. There are many email newsletters with similar offers, so keep it simple.
People are waiting for the best deal, so give it to them. Don't hide it or put it after general information. Make it the star of the show. Use headings to announce discounts. Be bold, be big, and most importantly be concise.
Black Friday Email Newsletter by Designmodo
#7.Let's eat with our eyes
A “less is more” approach is highly recommended during the BFCM weekend. However, that doesn't mean it has to be extremely minimal. Show your audience your bestsellers and remind them of what's waiting for them in your store. After all, people eat with their eyes. Please use it as per your convenience.
Be careful here, as not all email readers can display images. Users can also turn them off by default. Always remember to provide alternative information.
Black Friday Email Newsletter by Yoco
#8. Practice reciprocity
Reciprocity is a psychological trick to lure potential buyers. People love gifts. Therefore, this human weakness can be shamelessly exploited to increase profits. It requires acts of generosity like handing out free gifts, but it's definitely worth it.
#9. Urgency of stress
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Old tricks never get old, and establishing a sense of urgency is a proven tactic. Used in subject lines and copy. For example, send a short phrase like this in the subject line and heading of your email list:
- only for a limited time
- just for today
- Sale ends at midnight
- last chance to shop
- only remaining time
If you want to encourage your subscribers to take action right away, you can also try adding a timer. You can also do the FOMO (fear of missing out) trick to force scarcity to work.
Black Friday on Readdle
#Ten.create excitement
Several techniques can be employed to generate buzz and generate excitement.
First, send sneak peeks (teaser emails) to build anticipation for your promotion and get people excited in advance.
Second, offer a mystery prize (promotional email). Use digital scratch cards or mimic that by segmenting people and offering them different discount codes. Use gifs for visualization.
tinker watch
Lastly, we will have a flash sale. These are common techniques used in email marketing. Please be careful about timing. Everything must be in sync.
#11. Create impressive designs
art of play
The best deals don't sell on their own. It requires the right entourage, and thoughtful design is your best bet.
The goal is to create a design that showcases BFCM in all aspects and draws attention to the discounts in a discreet manner. Of course, we generally use a black color palette. You can always adopt other color schemes. Use animated GIFs, funny images, emojis, and more.
To save time, use postcards to quickly create email newsletters. Starting from compact navigation options to e-commerce widgets, there are a number of baseline components with a stylish look and, most importantly, responsive behavior.
If you need to build a ready-made solution, there are great free Black Friday email templates. The deal immediately attracted attention, with dark images in the background setting the tone.
👀 Note: The design is simple but to the point, with elegant features and a business-like appeal.
#12. Increase sales
This practice has become common. We already pointed out that you can start selling sooner to get a head start. The same applies when the campaign ends. Extend it and shower buyers with exclusive deals. He extends the sale by a day or two to catch people who get distracted during the initial sale period.
Black Friday Extended Email Newsletter by National Geographic
#13. Use transactional emails
Don't forget about transactional emails during important sales seasons. Send abandoned cart emails to remind buyers that they're missing out on big discounts and get them back. Be prepared to adjust your transactional emails depending on events.
#14. Accurately segment your audience
BFCM weekend is all about big sales, but that doesn't mean you should go for it blindly. Of course, big discounts on email newsletters don't hurt anyone. However, it is much more beneficial to segment your audience properly.
Loyal buyers have different needs and desires. It's your job to deal with it efficiently. One size fits all is common for email newsletters during BFCM, but this generates a ton of faceless offers that potential customers throw away. Instead of sending one transaction to everyone, make it more personal. Segment your audience based on behavior and preferences.
Clean up the list too. If a subscriber hasn't purchased anything in the past year, they might not. The same goes for people who have never opened an email newsletter. Please remove these people from your subscription list. Sending them an email newsletter is not only a waste of time, but you also risk incurring bad karma.
#15. Schedule everything
BFCM is a crazy weekend and you can't survive without proper planning. We plan your event from beginning to end. This tip is most useful if you don't have a storewide sale and want to offer occasional discounts to your subscribers. Create a simple calendar. Use whatever software you like. Create a table and write down your start date, end date, type of audience, offers you want to show, desired results, etc.
#16. Sending and receiving emails
In our How to Efficiently Send Black Friday and Cyber Monday Email Newsletters guide, we discussed several types of newsletters you can send during this time. BFCM weekends are busy, so we recommend sending multiple emails to your newsletter to your subscribers to increase your chances of getting noticed. Emails should not be identical. They pursue his one goal of increasing traffic to the store, but they still have to be different. Try this plan:
- The first email can be previewed the week before the event.
- The second email can be a congratulatory card with a coupon or small gift sent on Thanksgiving Day.
- The third could be an announcement of the start of a sale weekend. If you want to start early, you can send this email newsletter before your previous email newsletter.
- The fourth one should bring the best offer yet. If you decide to treat your email subscribers to a “Deal a Day” campaign, you'll end up with even more campaigns.
- Fifth, we may notify subscribers about the end of the event.
- And the last email may be an announcement of a sale extension.
#17. Last but not least. A/B testing
A/B testing is absolutely necessary. First and foremost, it helps you identify the best strategy for your campaign. And it will save you from bad rates.
What should you test? Check everything: subject line, copy, timing.
Best practice is to do this throughout the year to get a complete picture of your subscribers and their preferences. Since the BFCM weekend is a special period, some settings may change, so her A/B testing right before the event can also provide valuable insights.
Take advantage of Black Friday 2023 email marketing ideas
Email marketing is one of the most popular ways to sell products on Black Friday and Cyber Monday. However, there is fierce competition. However, you need a good email strategy to make it work.
Use the Black Friday email marketing ideas above to get an edge over your competitors.
Need help designing emails for your email marketing strategy? Leverage the Postcards app to create stunning email designs in no time.
