TikTok will end its Creator Fund on December 16th. The fund, announced in 2020 and currently valued at $2 billion, was a way for short-form content creators to receive compensation for their content. on monday, luck It was reported that the company has decided to discontinue this program completely.
In 2020, TikTok announced that it would pay out $1 billion over three years from its Creator Fund if the videos they posted received hundreds of thousands, if not millions, of views. The purpose of this fund was to provide revenue from his TikTok to micro-influencers with at least 10,000 followers who have accumulated at least 100,000 views in the past 30 days. It's unclear whether TikTok paid the full amount to eligible creators.
Many creators have criticized TikTok and its foundation for not being very profitable for them.someone said luck They made “just pennies” on their viral videos.
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In a statement to TIME, a TikTok spokesperson said the company is committed to “creating the best possible experience on TikTok and providing creators with a robust ecosystem of monetization services.” Ta. The spokesperson continued: “As part of our commitment and continued commitment to delivering, we are evolving our products and directing resources elsewhere to best support creators and explore new services. It has to be applied.”
The Creator Fund also forbes According to the report, the company stored creators' data on servers in China, despite promising to store it in the United States.
But this isn't the end of the road for creators looking to monetize their apps.according to luck, TikTok introduced a “creativity program” earlier this year that requires content creators to create videos longer than one minute in order to earn money.According to the producers, a full-length show seems more promising. luck They earn “thousands of dollars.”
