TikTok has announced that it will end the Creator Fund, which it launched in 2020 to financially support creators on the app.
TikTok spokeswoman Maria Jung said creators in the US, UK, Germany and France can no longer monetize their content through the original fund, while TikTokers in Italy and Spain will not be affected by the change. It is said that there is no.
The fund will be phased out in the US, UK, France and Germany on December 16th.
TikTok says its ultimate goal is to give users the best possible experience while offering creators a wide range of monetization options. The company has decided to close the Creator Fund in order to focus its resources on developing new products and services that better support creators and improve the overall user experience.
Launched in 2020, the Creator Program pays creators for viral content and incentivizes them to publish long-form videos. In 2020, a $1 billion fund was announced to reward creators for videos that have been viewed hundreds of thousands or millions of times. This fund targets micro-influencers with at least 10,000 followers and his 100,000 views in the past 30 days. However, creators complain that they are poorly paid and only earn “a pittance.”
Earlier this year, TikTok introduced another payment program for creators, the Creativity Program, aimed at incentivizing creators for viral content. The program is designed to encourage creators with similar reach to create long-form videos, with monetary bonuses awarded for videos that go viral and exceed her 60 seconds in length.
TikTok creators can still earn money from creativity programs
As the Creator Fund nears its end, program members can switch to the Creativity Program by adjusting their in-app settings for automatic approval. In July, Fortune magazine reported that some participants in the program reported earning “several thousand dollars” each month. However, the Creative Program only pays creators for videos longer than 60 seconds.
Last year, the company also introduced the Pulse program, which shares ad revenue with creators. However, there is no mention of revenue sharing in the Pulse section of TikTok's Business Help Center, so it seems like TikTok may have quietly suspended this program.
TikTok spokeswoman Maria Jung said creators in the US, UK, Germany and France can no longer monetize their content through the original fund, while TikTokers in Italy and Spain will not be affected by the change. It is said that there is no.
The fund will be phased out in the US, UK, France and Germany on December 16th.
TikTok says its ultimate goal is to give users the best possible experience while offering creators a wide range of monetization options. The company has decided to close the Creator Fund in order to focus its resources on developing new products and services that better support creators and improve the overall user experience.
Launched in 2020, the Creator Program pays creators for viral content and incentivizes them to publish long-form videos. In 2020, a $1 billion fund was announced to reward creators for videos that have been viewed hundreds of thousands or millions of times. This fund targets micro-influencers with at least 10,000 followers and his 100,000 views in the past 30 days. However, creators complain that they are poorly paid and only earn “a pittance.”
Earlier this year, TikTok introduced another payment program for creators, the Creativity Program, aimed at incentivizing creators for viral content. The program is designed to encourage creators with similar reach to create long-form videos, with monetary bonuses awarded for videos that go viral and exceed her 60 seconds in length.
TikTok creators can still earn money from creativity programs
As the Creator Fund nears its end, program members can switch to the Creativity Program by adjusting their in-app settings for automatic approval. In July, Fortune magazine reported that some participants in the program reported earning “several thousand dollars” each month. However, the Creative Program only pays creators for videos longer than 60 seconds.
Expanding
Last year, the company also introduced the Pulse program, which shares ad revenue with creators. However, there is no mention of revenue sharing in the Pulse section of TikTok's Business Help Center, so it seems like TikTok may have quietly suspended this program.
