TikTok videos less than 60 seconds long will no longer be eligible for TikTok videos as the platform ends its $1 billion Creator Fund and instead invites creators to participate in the Creativity Program it launched earlier this year. You will not receive any compensation.
according to it The Verge, This was reported on Tuesday (November 8th). creator fund It will no longer be available after December 16th.
This means creators in the US, UK, Germany, and France will no longer have access to original funding to monetize their content, TikTok spokesperson Maria Jung reportedly said. The Verge.
However, users in Italy and Spain are not affected by this change.
The Creator Fund, introduced in 2020, was originally designed to distribute $1 billion over three years to creators creating viral content on the platform. Creators eligible to participate in this program must meet the minimum following threshold of 10,000 “real followers” and earn at least 100,000 genuine video views on their videos within 30 days. did.
A TikTok spokesperson said: forbes australia: “The Creativity Program has been developed based on learning and feedback from previous Creators Funds.”
TikTok did not explicitly provide feedback regarding the previous Creator Fund, but The Verge Some influencers and content creators said they have complained about low pay, often receiving only a few dollars for videos that garner millions of views. TikTok has not yet confirmed whether the full $1 billion has been paid.
TikTok introduced a new monetization method, the Creativity Program, in February, aiming to offer high rewards to popular creators. The program requires creators to produce videos of her that are longer than a minute, a departure from the app's original focus on short clips.
TikTok said that instead of fixed funds, revenue under the creativity program will be determined by factors such as views and other engagement metrics.
Jung said The Verge Eligible creators who move into the Creativity Program could earn up to 20 times the income they were earning through their original fund.
The cancellation of TikTok's original fund is in line with its original three-year commitment and predetermined capital allocation. Creators in the US, UK, Germany and France who were part of the original fund will have the option to move into the creativity program.
“As we continue to develop new ways to reward creators and enrich the TikTok experience, we value feedback and first-hand insights from our community to inform our decisions,” a company spokesperson said. A spokesperson said. Forbes Australia.
Similar to Creator Fund, creators must have at least 100,000 yen. 10,000 Followers and at least 100,000 Video views in the past 30 days are required to qualify for the creativity program.
The development comes on the heels of a new global deal between TikTok and Distrokid to create “new revenue opportunities for independent artists.”
Under the agreement, music distributed by DistroKid will be available on TikTok Music, CapCut, and TikTok's commercial music library.
TikTok also has global distribution deals with Believe, Vydia and other music companies to “facilitate the pipeline of talent and artist-driven music” in its commercial music library, the company said in May. Announced.
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