Person in Charge gambling The RGAA is a group of six major US affiliates. gambling As industry associations, member organizations: Reasonable regulation, responsible advertising and consumer protection.
new york, November 8, 2023 PRNewswire/ — Today, we are proud to announce the launch of RESPONSIBLE. gambling The Affiliate Association is a coalition of like-minded companies. gambling Affiliate companies can serve the needs of regulated online commerce gambling market.
RGAA's mission is to be responsible gambling Marketing and Advertising Practices, Empowerment gambling To influence sensible regulation and protect consumer interests while enabling relevant companies to participate effectively in the market.
Comprised of six major players in the US online market gambling In the affiliate category, the association includes Better Collective, Catena Media, gamblingThese early members recognise that affiliate marketing providers need to join the wider industry effort. united states of america Advocate for sensible advertising regulation that balances consumer protection with the practicalities of digital advertising.
nevertheless gambling Affiliates are subject to strict regulation, so there could be improvements to be made by raising standards further in the affiliate marketing field.
The new industry association is built on five strategic pillars:
- Promoting competitiveness gambling market, Emphasizing the importance of an open and competitive online world gambling A marketplace for consumers to access a wide variety of modern online products gambling service.
- Industry Education By developing a series of initiatives in the future to raise awareness and raise awareness within the industry, gambling Sector gambling Going forward, we will strengthen collaboration with affiliated companies by inviting additional companies.
- Consumer Protection, Empowerment and Choice Directing consumers to locally approved and regulated options drives greater product innovation, improved customer service standards and a maximized consumer experience.
- Advertising Code of Conduct Ensuring ethical marketing and advertising practices plays a key role in minimizing the problem gambling While meeting wider commercial needs gambling industry.
- Responsible Business Practices It is based on thoughtful commitment, intelligent advocacy, and a deep sense of responsibility to both the industry and the consumers it serves.
The RGAA is currently in the process of recruiting a permanent president who will play a vital role in shaping the future of responsible affiliate practice, advocating for members' needs and interests, facilitating collaboration with industry stakeholders, and upholding the highest standards of integrity on behalf of the organization. An announcement will be made once the RGAA President has been appointed.
Mark Frank PedersenCEO North AmericaBetter Collective:
“We are committed to doing everything in our power to promote the industry. gambling “We view gaming as entertainment and want to ensure that people enjoy our products and services responsibly. By coming together as an industry to develop standards and guidelines, we can ensure that the best interests of consumers, customers and their families are taken care of. Not only is it the right thing to do for our customers, it's also the best way to ensure the success and longevity of our industry and our business.”
Michael DalyCatena Media CEO commented:
“America gambling “The market is rapidly becoming regulated and affiliates are essential to the entire industry. Catena Media is proud to be a founding member of the RGAA, an organization whose mission is to promote responsible and positive gambling experiences through legal and regulated operators.”
Charles Gillespiechief executive officer gamblingThe .com Group commented:
“All stakeholders in America's online businesses gambling The market needs to understand the important role affiliate companies play in supporting regulated online businesses. gambling Businesses achieve their growth goals. gamblingThe .com Group is proud to be part of a new, responsible enterprise. gambling The Affiliate Association holds the standards high among our peers and ensures that the voice and message of the affiliate marketing community is heard clearly.”
Stuart SimsOddsChecker Global Media's CEO commented:
“Consumers are at the heart of everything we do, which is why, together with the other founding members, we wanted to be leaders in promoting social responsibility and creating a safer environment in the affiliate industry. gambling As the market continues to expand, there is a demand for a more comfortable environment for American consumers, and it is our goal that RGGA will support fair play for all.”
Mark RenshawSpotlight Sports Group Chief Executive Officer commented:
“Spotlight Sports Group has always been at the forefront of responsible practices. gambling In our ecosystem, we are always striving to exceed regulatory requirements and we are very proud to be a founding member of the Responsible Ecosystem. gambling We believe the Affiliate Association plays a key role in establishing the highest standards in the affiliate industry.”
David KingXLMedia plc Chief Executive Officer commented:
“XLMedia is extremely proud to be a founding member of the RGAA, an organisation dedicated to promoting responsible online advertising. gamblingAs an affiliate marketing company, we play a vital role in providing choice to consumers whilst supporting a regulated online world. gambling It enables merchants to reach their customers and grow their business.”
For more information about the RGAA, click here. Click here for details
For further information, please contact:
Brandon Boone
Vice President, Communications Strategy and Public Relations
[email protected]
Eddie Mottle
Vice President of Communications
[email protected]
Responsibility gambling Related Organizations
Person in Charge gambling The Regulatory Agencies of America (RGAA) is an independent trade association made up of companies engaged in the following businesses: gamblingGames, Sports Betting Marketing and advertising. Its mission is responsible. gambling Through marketing and advertising practices, gambling To ensure that relevant companies influence sensible regulation and protect the best interests of consumers while effectively serving the marketplace.
Founded in 2023 by Better Collective and Catena Media. gamblingWorking with .com Group, oddschecker Global Media, Spotlight Sports Group and XLMedia plc, the Association promotes reasonable regulation, responsible advertising and consumer protection.
About Better Collective
Better Collective owns a portfolio of global and national sports media brands with a vision to be the leading digital sports media group, empowering fans through exciting sports content. Betting Tips, data analysis, and a vibrant fan community. Headquartered in Copenhagen DenmarkListed on Nasdaq Stockholm (BETCO), Better Collective's portfolio includes HLTV.org, Action Network, VegasInsider.com, Playmaker HQ and FUTBIN.com.
About Catena Media
Catena Media is a global performance marketing leader generating high-value leads for online advertisers. casino Sports Betting The group's aim is to help users of online platforms. casino Sports Betting A platform that empowers you to make smart choices by connecting with partners through trusted, educational and innovative brands. Catena Media's large portfolio of quality partner brands enriches the betting experience of players around the world.
about gambling.com Group
gambling.com Group Limited (Nasdaq: GAMB) is an award-winning performance marketing company and leading provider of digital marketing services to the online marketplace. gambling Industry. Through its portfolio of brands, the Group helps online gamblers begin their consumer journey with confidence, leveraging its proprietary technology to deliver best-in-class content, expert analysis and data comparisons to create market-leading positions for its partners.
About oddscheck Global Media
oddschecker Global Media is a leading digital sports distribution company Betting and gaming. The Group is focused on delivering exceptional customer experience and best-in-class compliance practices through innovative, data-driven products across its portfolio. Aiming to reach all iGaming customers in every regulated territory, OddsShaker Global Media provides a trusted connection between customers and their favourite games. gambling brand.
About Spotlight Sports Group
Spotlight Sports Group (SSG) is a leading global technology, content and media company focused solely on sports. Bettinghorse racing or fantasy sports, the Group exists to take bettors on a journey beyond odds and data, constantly adding value to the world of sports. Betting We deliver a superior experience through reliable, market-leading services.
About XLMEDIA plc
XLMedia (AIM: XLM) is a leading global digital media company that creates compelling content for engaged audiences and connects them with the right advertisers. The Group manages a portfolio of premium brands focused on sports and gaming in regulated markets. XLMedia brands are designed to deliver the right content at the right time to engaged audiences.
Source: Responsible Gambling Association (RGAA)
