TikTok is ending its $2 billion Creator Fund, a program designed to help users earn money by creating content for the app. According to TikTok's 2020 news release, the fund aims to “fund and empower aspiring creators to make a living through innovative content.” Through this fund, creators earned revenue based on the platform's view share.
After the fund launched, many creators voiced their concerns, saying it made TikTok monetization difficult. Hank Green, a well-known YouTuber, and other TikTok creators expressed frustration with the low income generated by the platform. According to NBC, at the time of his complaint video, Green, who has 8 million followers on TikTok said that per 1,000 views, he Approximately 2.5 cents.
According to The Verge, the fund will be discontinued across the U.S., UK, France and Germany on Dec. 16.
“The creativity program is about learning and feedback we got formerly Creator Fund,” a spokesperson said in an email. “As we continue to develop new ways to reward creators and enrich the TikTok experience, value feedback Direct insights from the community useful to inform It's our decision. ”
After launching its creativity program a few months ago, TikTok sought to address some creators' initial complaints about the fund. Creativity Fund's application guidelines are that you must be based in the US, be 18 years of age or older, have more than 10,000 followers, and at least 100,000 views within the past 30 days.
TikTok said creators can “earn up to 20x the amount they previously offered.” Fund,” According to NBC.
“Videos to be eligible for the program must be longer than one minute, have at least 1,000 views, and must follow the platform's community guidelines, among other things,” it reads.
