How many followers do I need on TikTok to get paid?
As with all social media platforms, the more followers you have, the more money you can make.
But when it comes to TikTok, you don't need millions of followers to make money. Creators with between 50,000 and 150,000 followers are considered “micro-influencers,” while creators with less than 50,000 followers are known as “nano-influencers.”
If you want to make money directly from TikTok, you need at least 10,000 followers and at least 100,000 video views in the last 30 days. Learn more about the TikTok Creativity Program Beta below.
How to generate TikTok income with few followers
If you can build a loyal following focused on a specific activity or topic, you can start making money with around 10,000 followers.
When you build trust with your audience, they're more likely to be interested in your sponsored content. As a result, brands are more likely to contact you to promote their products.
If you're creating sponsored content on TikTok, make sure you follow government guidelines for advertising.
In addition to increasing the number of followers, you should also focus on:
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Increase video views
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create a personal brand
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Build engagement with your followers
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Retain your audience over time
TikTok Money Calculator – How Much Does TikTok Pay?
The amount of money you can earn from TikTok is unlimited, but the amounts vary.
Some of the world's most famous creators earn millions of pounds every year through this platform. For example, American creator Addison Rae has earned around $5 million from her TikTok videos, according to the Digital Marketing Institute.
It has also been reported that TikTokers are paid a few cents for every 1,000 views. However, the UK's top TikTok in 2022 has more than 244.2 million views, so there's plenty of money to be made.
According to reports, the most popular creators typically earn up to £10,000 per post. However, unless all your videos get a lot of engagement, it's unlikely that you'll be able to earn a lot of money directly from TikTok.
That's why it's important to explore different sources of revenue, including partnerships and products.
You can use TikTok's money calculator to calculate your estimated income.