In this episode, Jeff Felton shares his expertise in using email marketing to retain existing customers and attract new ones. He warns against referral-only marketing strategies and advocates a more holistic approach instead.
To strengthen customer relationships and build a positive reputation, Jeff suggests leveraging newsletters, regular content creation, trust, generosity, and a human-centered brand strategy. He also emphasizes the importance of establishing yourself as a thought leader in your respective market.
Jeff is an email marketing strategist and copywriter who helps service-based professionals generate leads less effortlessly and build an army of loyal fans. In his 10 years of marketing experience, Jeff has worked with over 40 of his brands, written thousands of marketing emails, and written hundreds of his web pages.
jeff Give practical tips to listeners:
- [0:00] intro
- [1:50] Build an entire company based on referrals
- [3:40] Jeff's Business Creation Experience
- [4:50] overcome the valley in business
- [7:40] Repositioning and creating niche offers
- [13:15] Where to start with your content system?
- [15:30] Why blogging is not the place you expect your clients to spend their time
- [20:25] present the sauce
- [24:35] Build trust with clients
- [30:30] The “attraction” piece of the puzzle
- [35:35] How to start a conversation around a blog post
- [40:00] long term development
- [42:25] An example of a newsletter campaign
- [48:10] Take advantage of quizzes
- [49:30] Jeff's book review
- [53:30] There's one big takeaway from this episode
Resources mentioned in this episode:
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