Social media marketing consists of the use of various platforms. Facebook, Instagram, Twitter, TikTok, Snapchat, Youtube. For audio-based products such as podcasts, platforms include Spotify, Anchor, and SoundCloud.
They believe that the success of anything they seek to accomplish in life is due to the habits that structure their day, and the same is true in business. Identify your strengths and hire people who can handle other parts of your business. A good rule of thumb for employees is to make sure they understand your vision and are people of character. When curating your brand on social media platforms, be in touch with your audience’s issues. Make sure your audience understands your values and that it's more than just a marketing ploy. You're building a community.
“Hire characters. Train skills.” – Peter Schutz
Social media marketing is like a puzzle that involves many different people. Graphic designers, SEOs, photographers, videographers, web designers, copywriters, content managers, customer service agents, and more. This includes creating a content strategy, scheduling and posting content across all social platforms, social listening to both your audience and competitors, engaging with your audience, and building a community as you establish brand authority. , including measuring the effectiveness of the effort put in. Some tips to guide you in developing your business strategy:
1. Create and set up a content strategy smart goals
Goals are the best way to know if you are on the right track and what effort is required to achieve your results. Acronym (SMART: Specific, Measurable, Achievable, Relevant, Time-bound.) as a guide. At the end of each month, evaluate what's working and what's not. A strategy with a detailed plan of action provides guidance to ensure that set goals are achieved. Here are some tips for planning your action.
- Content format used: User-generated content from videos, static images, blogs, and viewers.
- Posting schedule
- Number of posts per week/day
- social listening: Set up alerts for brand mentions and industry news
- KPIs to monitor: Reach, impressions, newsletter signups, app downloads, new leads, new inquiries, visitor time on page, bounce rate
- Monthly report
2. Research which social media platforms your audience uses
Your audience is likely on all social media platforms. Choose at least two to start and add others depending on how much you can manage without getting overwhelmed. Create a mix of both short-form and long-form content to keep your audience informed and engaged. Video is currently the most consumed content format in today's world. Incorporate Reels, Stories, TikTok, and Youtube Shorts as part of your video content. Consider the implications for your purchase. For example, a child sees an ad for a product and requests that the parent buy the product.
3. Benefits program For repeat customers
Repeat customers are primarily what keep us in business. Easy to maintain when looking for a new one. A loyalty program that lets you earn points every time you return or refer someone. They will receive a discount on their next purchase. Rewards programs show that you value your customers and want to maintain a relationship with them after the purchase.
4. Invest in a website
A website adds value to your business in the online space. Features like live chat, add to cart, wishlist, and location are what consumers expect. Does your business offer convenience? Is it reliable and customer-friendly? We've all experienced those days when we couldn't access a particular social media platform for a few hours. As a business owner, you can't afford to worry about not being able to achieve your goals due to technology glitches. Take this as a lesson and create an e-commerce website that your customers can still contact.
5. Allocate funds to paid marketing campaigns
Paid campaigns can be helpful. Increase sales, increase site traffic, and increase brand awareness and engagement. If you have a website, consider using Google Ads. Your business will rank in search engine paid search results, giving you a competitive edge over your competitors. Organic growth is also part of your marketing efforts. Post regularly, provide a detailed profile on your social profiles, and always include a call to action.
6. Explore other marketing avenues
Email marketing is a great channel for providing special offers, new product announcements, sales and offers, and limited edition products and services to your loyalists. Build an email list and let him know you're a customer by email at least once a week. The goal of a newsletter doesn't have to be sales. Consider other added benefits like style tips, words of inspiration, and exclusive one-on-ones. Influencer marketing is perfect for brand awareness and content creation ideas. Influencers need to resonate with their audience through the content they share and connect your brand with people who can grow your business.
One day, one week, or one month is not enough to see immediate results from social media marketing. Be patient and keep working.
