Today's marketing teams are required to quickly create large amounts of content that can be used across an increasing number of channels. To do this, organizations look to tools that enable creative collaboration and development to be more efficient. stencil is a creative generation platform that automates the creation of marketing assets with a focus on email marketing and landing pages. The platform can be used by teams ranging in size from 3 to 3,000 people to put guardrails in place and collaborate in real-time, ensuring that all assets developed are aligned with brand guidelines and compliance requirements in highly regulated industries. Make sure you are. Stensul integrates with popular martech, email, and storage platforms, ensuring that your workflows integrate seamlessly into your organization's existing stack. Founded in 2016, the company works with major clients such as Blackrock, Equifax, Siemens, Reuters, and Cisco to reduce the time it takes to create email campaigns while also improving email performance.
alley watch We spoke to Stensul CEO and Founder Noah Dinkin To learn more about the business, the company's strategic plans, the company's latest funding round bringing its total funding to $57.5 million, and more…
Who are your investors and how much did you raise?
This funding round was led by Sageview Capital Including existing investors we Venture Partners (USVP), Javelin Venture Partners, Uncork Capital, and lowercase uppercasewith the participation of new investors. Edith HarbaughExecutive Chairman and Co-Founder of LaunchDarkly.
This Series C round raised $34.5 million.
What products or services does Stensul offer?
Stensul Marketing Creation Platform enables marketing organizations to easily and efficiently create marketing assets such as emails and landing pages. He reduces the time it takes to create such assets by as much as 90%. Our no-code/low-code approach allows even beginners to quickly create high-quality marketing assets. Thanks to the platform's robust and programmable guardrails, these assets are always on-brand.
How did you start Stensul?
I worked in email marketing, and I knew there had to be a better way than the complex, time-consuming, and expensive process I was working in and that the overwhelming majority of the market continues to use today. felt.
How is Stencil different?
Marketing assets like emails can take over two weeks to get, but with the Stensul Marketing Platform you can get them in minutes. This enables democratic creation and centralized control, ensuring brand standards and regulatory compliance are maintained.
What market does Stensul target and how big is it?
Stensul pursues enterprise and mid-market sized B2B and B2C companies. The market size can be estimated in billions of dollars.
What is your business model?
It is a direct sales SaaS model.
How are you preparing for a potential economic slowdown?
Even when we have a new round, we take great care in managing our finances, driving efficiency across our company as well as our platform. Team Stensul members work smartly and efficiently.
What was the funding process like?
As anyone can attest, the funding environment was difficult. But we found supportive investors who were 1) human and 2) aligned with our growth vision.
What was the biggest challenge you faced while raising money?
We want people to see the market we're looking at and understand that our approach is clearly viable.
What factors about your business led investors to write a check?
Our approach is helping more and more companies realize significant benefits from using the Stensul Marketing Creation Platform.
What milestones do you plan to achieve in the next six months?
Accelerate the transformation of marketing creation in companies that are most in need of change from their current status.
What advice can you give to New York companies that are not injecting new capital into their banks?
Keep believing in your vision. executes perfectly. Be careful about how you get and spend money on a daily basis.
What direction do you see the company heading in the short term?
You can expand your relationships with existing business customers while gaining new relationships with other players in your category. For example, Stensul currently partners with five of his top 10 banks in the United States. Our experience in this field is very helpful.
