From Goop and the New York Times to TikTok creators, everyone is publishing gift guides this year, hoping to get a piece of this year's holiday pie, which is expected to reach $1.317 trillion.
And one gift guide doesn't do it all. There are guides for cooks, for kids, and even for people who are always cold.
But what's behind the sudden onslaught of Uber-only guides? These are the perfect affiliate marketing tools.
- Your readers are probably already in the market and are looking for guides as gifts for recommendations and inspiration.
- Each product can be linked via a customized URL, so brands can easily track what consumers are clicking on and partners can earn commissions on specific products.
- Reputable publications have already earned consumer trust, so they don't have to work as hard to charm consumers with their recommendations.
Affiliate marketing is a small but growing channel that can be used for both top and bottom funnel tactics.
- According to our Affiliate Marketing 2023 report, global spending is estimated at approximately $14 billion, but data from Martech Record shows that nearly half (48.9%) of marketers expect to increase their spending on this channel this year. I am answering.
- According to June 2023 Gen3 Marketing Data, U.S. marketers use affiliate marketing throughout the purchase process, including awareness (56%), consideration (58%), and conversion (50%).
plus: As shoppers continue to be cautious about where and what they spend their money on, presenting them with more personalized gift guides could encourage purchases.
Pro tip: Make your gift guide even better by including exclusive discounts you won't find anywhere else. According to Integral Ad, more than half (51%) of digital shoppers are more likely to see an item on sale than an ad for a best-selling product (44%) or an ad that suggests products you might also like (41%). respondents said they pay attention to advertisements. Science.
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