The purpose of email marketing is to keep your customers and leads up to date with your business, such as offers, new arrivals, and what's best for the season, or as a way to get them interested in your website.
To maximize lead engagement, your content must be relevant, personalized, and clearly represent your brand. Email marketing software can help your business achieve this, with an easy-to-use drag-and-drop editor, personalization tools, and AI-generated content to help you when you're at a loss for words.
What is email marketing software?
Email marketing software allows businesses to create, send, and track emails to customers and leads.
To maximize the effectiveness of your email marketing, you need email software that best suits your company's needs. Factors to consider include the number of recipients you need to email, easy-to-use design customization that allows you to insert your logo and color scheme, integration with other related software, data migration, and more.
Email marketing software providers offer all of these elements to varying degrees and at prices that match.
7 Best Email Marketing Software for UK Businesses
Brevo
Brevo's marketing platform costs £16 per month for a starter package that enables over 20,000 emails per month, customizable email templates, and basic reporting and email support, making it relatively affordable for small and medium-sized businesses. It's a cheap option. Brevo also has a CRM platform that can be integrated with your email software.
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- automation tools
- drag and drop editor
- Campaign analysis
price: £16 per month (starter package for small businesses)
campaigner
Campaigner has a list validation tool that scans your contact list from time to time to evaluate and flag anything that might cause a bounce.
The drag-and-drop editor is easy to use (there's also an HTML editor), and it's fully compatible with all mobile devices without compromising quality or functionality.
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- Personalization tools based on geographic location, shopping behavior, etc.
- drag and drop editor
- 24/7 support
price: From £42 per month (Starter Plan)
Getting the response
Get Response offers affordable software solutions starting from just £10 per month. This gives you unlimited emails per month, AI-powered email generation, A/B testing, and Google Analytics tracking.
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- Newsletter powered by AI
- AI-powered analysis
- Data-driven segmentation
- Integration with over 170 e-commerce platforms
- 24/7 support
price: From £10 per month
campaign monitor
Campaign Monitor One of its useful features is that it can be easily customized to match your branding. Insert your URL and the editor will automatically import your brand colors and logo. Another unique feature is Campaign Monitor's link review, which detects broken links and flags links that need attention.
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- drag and drop editor
- Mobile optimization
- AI tools
- Segmentation and personalization
- Automatic transaction email sending
- email analysis
- Software integration
price: £16 per month (for essentials package)
hubspot
Like other email marketing software on this list, HubSpot offers an easy-to-use drag-and-drop editor. However, one of the differentiating factors is what HubSpot claims is superior email deliverability, ensuring that emails reach the right folders in customers' inboxes. HubSpot also has an AI tool that can generate copy for you if you're suffering from writer's block. The downside is that if you just get HubSpot's email marketing product, it's much more expensive than the other products on this list. However, if you're already using the platform as a CRM, it's free.
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- A/B testing
- analysis
- AI copy generation
price: Free with CRM (£702 per month without CRM)
Claviyo
Similar to Mailchimp, Klaviyo offers a variety of templates to help get started with email marketing.
Klaviyo offers advanced segmentation tools for personalization, powered by AI, including subject line automation, predictive analytics, and user recommendations based on browsing history.
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- Advanced segmentation
- Integrations with over 300 software providers
- AI tools for personalized sending
price: Starting at $45/month
mail chimpanzee
Mailchimp has a drag-and-drop editor tool that makes it easy to learn even for email marketing beginners. It also ranks highly for email deliverability, avoiding customers' spam folders.
Mailchimp offers over 300 integrations with software providers, including Google Analytics, which allows you to measure the success of your campaigns. We also offer a host of AI tools, such as abandoned cart notifications, to help you run a successful campaign.
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- 24/7 customer service
- 300+ integrations
- AI automation tools
price: $20/month (first month free)
Email marketing details
Reactivate your email list and re-engage your subscribers – Inactive subscribers can be a drag on your email list. But re-engagement campaigns can engage them and provide them with information that can help your business.
10 tips to master your email marketing campaigns – Wix.com's Tom Gottlieb offers advice on email marketing best practices.
