Choosing a career path is a difficult process. You need to find one you like, while also considering long-term stability and support for your overall desired lifestyle.
A career in digital marketing isn't necessarily the dream job most people aspire to while in school. However, considering the opportunities in this dynamic field, the prospects for a career in digital marketing are only bright, and we see that trend continuing in 2024.
Watch the video below to learn about the different types of careers you can pursue in digital marketing.
What is digital marketing?
Digital marketing is a form of marketing in which businesses promote their products and services through digital platforms such as social media, email, blogs, and digital advertising. This process includes building your digital presence and setting up campaigns to target the right audience.
Digital marketing roles are constantly evolving
One of the reasons why a career in digital marketing is so exciting is because the field is constantly evolving as different platforms are introduced. Digital marketing managers are constantly scrutinizing trends to see how they impact discoverability.
Building a digital marketing experience includes nearly every aspect of your brand's online presence. When a search engine rolls out a new update, digital marketing managers determine how it will affect a website's rankings. From there, the entire marketing team works together to create a strategy.
Why are digital marketing jobs the future?
While traditional marketing still has a place in the world, digital marketing is quickly taking over thanks to affordability and analytics.
Marketing managers can now see exactly where their users are coming from, what they're doing on their website, and which tactics will yield the highest ROI. This data-driven approach makes it easier for experts to prove their value and for leaders to determine which strategies are most effective. Take the guesswork out of future campaigns by replicating your successes over and over again.
Are digital marketing jobs in high demand?
The digital marketing market is expected to further expand at a CAGR of 32.1% and reach a value of USD 24.1 billion by 2028. By 2027, Internet users are expected to number nearly 6 billion. The demand for skilled digital marketers will only increase in the coming years. All these factors indicate that now is the perfect time to learn new skills and start your career.
What are the demands of digital marketers?
According to LinkedIn, the “Digital Marketing Specialist'' role is in the top 10 most in-demand roles, with 860,000 job openings. The most requested experiences in digital marketing include social media, content strategy, SEO, analytics, and more.
There are so many facets to a digital marketing strategy that the number of jobs involved is huge. In fact, the industry is facing a digital skills gap crisis. A LinkedIn study found that there is a shortage of approximately 230,000 digital marketing professionals in major metropolitan areas in the United States. With so much work and not enough professionals to fill it, now is the perfect time to get started in digital marketing.
How to get started in a digital marketing role
When getting started in digital marketing, it's important to understand the main specializations within the industry. There are many digital marketing roles to consider, each with unique skills to master.
1. Email Marketing
Email marketing is pretty self-explanatory: sending emails to a targeted list. However, that targeting requires specialized skills.
Marketing emails are sent to a list of customers and prospects to boost your business and increase awareness of your products and services. They are also sent frequently to attract viewers, even when there is no hard sell. It's your email marketer's job to test different subjects, text, and formats to see which emails get the most attention.
Average email marketing manager salary: $65,834
2. Search Engine Optimization (SEO)
No matter what your experience is, search engine optimization probably plays an important role in your digital marketing. This is the backbone of all written content, as all content has the goal of discoverability.
Digital marketing career prospects for SEO specialists are strong. Experts who understand social media, content quality scoring, competitive analysis, mobile search, and website analytics are highly sought after. To maximize your online traffic, you need to cover all of these bases.
Average SEO Manager salary: $62,621
3. Copywriting
As you gain experience in digital marketing, you'll realize how much writing is involved in the process. Copywriters create a wide range of content, including taglines, product descriptions, emails, advertisements, and more. Direct He also creates non-digital content such as emails and video scripts.
It's clear that copywriters need solid writing skills, but more than that, they need to be creative and curious. Their work revolves around capturing people's attention in a world full of distractions.
Average Copywriter Salary: $58,465
4. Create content
At first glance, content writing and copywriting may seem like the same role in digital marketing, but once you get into digital marketing, you'll find that they're two different jobs.
Content writers focus specifically on long-form content that attracts readers to your site and nurtures them throughout the sales cycle. They create white papers, case studies, blog posts, and e-books to educate readers and keep them reading.
Average content manager salary: $56,779
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5. Social media marketing
It's no secret that social media marketing is a big part of digital marketing. Social media managers promote your brand on networks like Facebook, Twitter, Instagram, and LinkedIn.
Social media managers develop campaign strategies, videos, and graphics. Research your audience trends and reach out to the right people. This is a job that bridges writing, design, and project management, and often requires the ability to work overtime to respond to incoming messages. Experience in digital marketing and community building is a must.
Average Social Media Marketer Salary: $50,473
6. Advertising
The advertising field has changed significantly over the past few decades, with digital advertising playing a dominant role in digital marketing.
Advertisers are responsible for matching the right product to the right audience. They build relationships with media brands to determine what type of content is best for each outlet and negotiate rates and terms that are attractive to both parties. Digital advertising offers great prospects for a career in digital marketing for competitive creatives looking for a fast-paced, human-centered environment.
Average salary for a digital advertising specialist: $51,272
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7. Search Engine Marketing (SEM)
Search engine marketing is often confused with search engine optimization, but the main difference is that SEM includes paid tactics. SEM managers study keyword trends to see what people are searching for and determine appropriate bids for such terms so that your company page appears in search results. This is a combination of her SEO and advertising that will help you attract traffic to your website.
There are many tools and platforms used to research search terms, manage bids, and run A/B tests to see which variations are most effective. Successful SEM managers must be highly analytical and data-driven.
Average salary for SEM Manager: $74,399
What is the average salary for a digital marketer?
Digital marketer salaries vary depending on education, experience, location, job title, and skills. The average salaries for Digital He Marketing Managers around the world are:
Start training for a digital marketing job
Simplilearn's graduate digital marketing program, in partnership with Purdue University, prepares you to become a complete digital marketer. One of the fastest growing fields in the world, this digital marketing certification course will help you increase the market value of your work.
Whether you're looking to start a new career in digital marketing or add digital to your existing skill set, our programs will make you industry-ready from day one. Through extensive practical exercises on a wide range of projects, you will acquire the right skills and be able to create and run your own digital marketing campaigns.
FAQ
Q1. Why choose a career in digital marketing?
The digital marketing field is constantly evolving. People are flocking to this space because of the different platforms being introduced. Having a wide range of salary options can have a strong influence on candidates and make them choose it as a career option.
Q2. How can I get a job in digital marketing?
First, let's learn the basics of digital marketing. Become an SEO expert and earn your Google Ads certification. Become a Google Analytics expert, get a job as a freelancer, and explore more options. Gain experience by participating in a formal internship. Apply for a full-time job at the company of your choice.
Q3. How can I advance my career in digital marketing?
Earn certifications with ongoing training and online courses. Consider multiple options to stay on top of trends. Learn more about data analysis. Work with our sales team to build your personal brand and grow your career in digital marketing.
Q4. What is the average salary for a digital marketer?
The average salary for an entry-level digital marketer is between Rs 3.0 and Rs 4.0 per year. Salaries vary based on a variety of factors including organization, skills, and location.
Q5. Do I need a degree in digital marketing?
You don't necessarily need a degree in digital marketing. However, some companies ask for it during the interview, but it's not important. A good knowledge of the field and how it works will make you an attractive candidate.
Q6. What skills are required for digital marketing?
To become a digital marketing specialist, you need to know about data analysis, SEO and SEM, CRM, content creation, communication skills, social media management, and basic design skills.
Q7. Is digital marketing a good career?
Digital marketing is a high paying job. At the executive level, the average salary for a digital marketer is between Rs 250,000 and Rs 500,000. Salary increases depending on experience and can reach up to 8,000,000 to 10,000,000 yen.
Become one of the highest paid digital marketers
Take advantage of the Purdue Digital Marketing PG programexploration course
Q8. Can I get into digital marketing even if I have no experience?
Anyone can tackle digital marketing, even without experience. All you need is a deep knowledge of the field and how it works, and you must have the basic skills required of a digital marketer.
Q9. Do I need a degree to become a digital marketer?
You don't need a degree to become a digital marketer. Starting a small business or working for a startup can help you gain experience related to digital marketing. However, with a degree, you can excel in corporate marketing jobs.
Q10. Is there a demand for digital marketers?
According to LinkedIn, digital marketing specialists are among the top 10 most in-demand roles with 860,000 job openings. Experience in digital marketing areas such as social media, content strategy, and SEO is required.
Q11. Is digital marketing a dying career?
The future of digital marketing is bright and promising. In 2022, this sector has experienced tremendous growth. Fields are subject to change. However, it will not die. Over time, marketers tend to adapt to changes to expand their reach to customers.
Q12. Is there a future for digital marketing?
Digital marketing has been steadily increasing in recent years. With the growth of social media, this field is also likely to grow further in the coming years. There will be many opportunities in this field. To that end, every digital marketer must stay on top of the latest trends to gain an edge in this field.
