Top social media marketing trends report for success in 2024

As 2023 comes to a close, all eyes are on future social media trends as we head into the new year.

Thanks to Hootsuite, our latest report shows you which trends are sure to come out on top, based on insights from the world's leading marketers and consumer industries. This also includes some of the key concerns and acquisition opportunities that continue to cause a stir in this space.

The full report is available on our website, but we have taken the time to review the document's key findings. First, it's great to see how the report is broken down into three main segments, including AI, changes in platform usage, and what return you'll get on your original investment.

This particular AI segment continues to unravel some key approaches related to the use of generative AI and how customers view brands from the beginning.

Considering the growth in trends related to AI, it's understandable why many people have high hopes for it, with experts predicting it will become even bigger in 2024. While this opens the door to greater opportunities, customers are more hesitant about what AI entails. It means getting right in terms of what's right and what's wrong, including how it impacts user trust in the world of digital marketing.

This is the main reason why transparency is so important, especially when it comes to developing real-world scenes featuring AI material. At the end of the day, gaining the trust of your users is most important.

As far as platform trends are concerned, this report highlights various insights that are relevant to your team's involvement in social marketing and how you plan to make the most of your performance. Now, this may reflect what your experience has been like, or it may simply provide perspective on larger trends in the industry.

The report also highlighted what types of platforms people can feel confident about in terms of providing a positive return on their initial investment. Remember. BeReal is at the top of the list, but X seems to have taken a big hit.

Meanwhile, in other news, Threads may not be considered for now as it is too early to speculate given their short lifespan. In case you're wondering, this research was rolled out in August, less than 30 days after Threads was announced.

The final section displayed ROI and included how the client viewed content originating from different brands in the industry. There is a broader perspective that will lead to stronger ties from that perspective. There are also some important strategic considerations to consider here that may affect how you plan.

These are just some of the key findings. You can read more here. This sets the stage for more insights and expectations that people may have with brands and how marketers can meet these in the future.