Accenture has agreed to acquire the business of media and marketing technology company Jixie.
Jixie's intelligent digital marketing platform and team will be integrated with Accenture to strengthen marketing transformation capabilities and resources through the company's technology-enabled creative group, Accenture Song, to help Indonesian clients deliver more personalized experiences. We help you increase customer engagement for sustainable business growth.
Jixie is headquartered in Singapore and focuses on serving Indonesian customers, offering a comprehensive suite of monetization and marketing growth tools. Its platform is a powerful advertising ecosystem that connects publishers and brand owners to co-create solutions through trusted customer insights. This transforms marketing from a fragmented process with limited control to a strategic priority, increasing simplicity while protecting brand safety, consumer data, and privacy.
By integrating Jixie's platform with Accenture Song's marketing capabilities, clients can effectively and efficiently optimize and gain actionable insights from customer data, predicted to reach US$146 billion by 2025. You can regain the control, speed, and trust you need to securely take advantage of Indonesia's rapidly growing digital economy. before growing eight times by 2030.
Jixie's intelligent digital marketing platform will enhance Accenture Song's marketing transformation capabilities and resources in Indonesia.
Jayant Bhargava, Accenture's country managing director for Indonesia, said: “The convergence of marketing, data science, and technology creates an opportunity for companies to redefine their customer engagement models. Jixie's intelligent digital marketing solutions complement our technology expertise and help companies achieve higher levels of marketing This acquisition will enable us to better serve our clients in addressing complex marketing challenges in the age of an interconnected digital world. , which is critical to fostering long-term growth.”
Jixie's platform gives publishers access to monetization tools such as header bidding solutions and performance marketing to increase advertising revenue. Brand owners can also seamlessly enhance and securely integrate content without intermediaries, leveraging valuable insights to deliver unique and meaningful brand engagement. Jixie helps publishers double their revenue and empowers brand owners to significantly increase their campaigns' click-through and conversation rates while enriching their customer data.
Joseph Tan, Head of Indonesia at Accenture Song, said: “The value of data in today's rapidly changing digital economy is immense, and the digital media ecosystem is seeing many disruptions, including the impending loss of third-party cookies. Jixie expands the publisher perspective. This investment expands Accenture Song's data-driven commerce and marketing transformation efforts in Indonesia and builds relevance for sustainable business growth. You will be able to deliver highly results-oriented solutions to your clients.
Vincent Martin, co-founder and MD of Jixie, said: “Jixie has proven success in creating marketing performance capabilities that drive revenue for publishers and an ecosystem that attracts advertisers and drives successful campaigns. Our next step is scale. We are excited to join Accenture and help shape a more sustainable media industry and help businesses leverage data in reliable and advantageous ways to serve their customers.”
Accenture Song in Southeast Asia invests significantly to help clients grow and remain relevant now and in the future. The acquisition of Jixie's business is his second investment in Indonesia after the Romp acquisition. This follows Accenture Song's recent agreement to acquire Rabbit Tail in Thailand. Other recent global acquisitions by Accenture Song include ConcentricLife and his Fiftyfive5.
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