From political noise to micro-influencers: Social media and digital marketing predictions for 2024

Fasten your seatbelts, Mainers — 2024 is going to be a year of upheaval in the world of social media and digital marketing. To help businesses make sense of it all, we asked her six experts about the trends they can expect this year.

Marnie Grumbach, Fluent IMC

“Social feeds in 2024 will be political content In preparation for the presidential election. We expect misinformation, hate speech, and campaign propaganda to be mixed with AI-generated fake content. Add to that the increased cost of audience profiling and ad space, and it becomes a daunting task. Brand keepers and communications managers will face new challenges that they will have to deal with in terms of organic and paid advertising content. All brands need to be conscious of how they react and respond to political conversations on social channels. ”

Melanne Behrens “Words of the Forest”

About diversity, equity, and inclusion: “DEI is essential for every marketer. But it doesn't mean checking a box. Additionally, marketers need to ensure that their DEI efforts are authentic, organic to people's lives, and relevant to what people are doing.” You need to make sure it's representative of how you watch and live your life. Social usage on a personal level reflects Generation Pop, so if your brand doesn't follow suit, your audience will You’ll smell the BS right away.”

Social media as identity: “Younger generations are sharing social handles before email or phone numbers. Embracing this 'social as identity' behavior is becoming important for any company with a social presence.” Become. ”

Rich Brooks, Flight New Media

“As more companies begin to trust A.I. In order to generate engaging posts on social media, the platform itself AI detection software This is to limit the scope of posts created by AI…unless you use one of the AI ​​creation tools to create that post. ”

“Most task-specific AI tools from small businesses are gone, and most marketers are using generic tools like ChatGPT or built into tools they already use like Adobe, Canva, Google Docs, and Microsoft. We’re going to use AI in the office.”

Meredith Strang Burgess, Burgess Advertising and Marketing

“Brands and businesses are finding it difficult and time-consuming to maintain a presence in different sectors. social platform. Therefore, we predict that brands and businesses will continue to focus on a small number of brands that deliver the best results. As for the contents, video remains king, and consumers are becoming less engaged with brands on social platforms that focus too much on self-promotion. So in 2024, brands should instead focus on: authentic content It connects, evokes emotion, and shows they know their audience. ”

Nancy Marshall, Marshall Communications

influencer Influence will increase, but more micro-influencers and nano-influencers will emerge. So instead of someone who has influence over all food and wine, we might have someone who specializes in making dishes with Maine seaweed, for example, or wine with grapes grown on the Maine coast. not. Wealth is in niches. ”

“social media algorithm becomes smarter, allowing businesses to deliver highly personalized content to their audiences. And viewers will begin to expect to receive more relevant content. ”

Becky McKinnell, iBec Creative

”brand The winners in 2024 will stick to content schedules, take the time to create thoughtful content, take risks, and play with money. ”