Navigating the myriad options in digital marketing, from Search Engine Optimization to Pay-Per-Click and beyond, can be overwhelming. To help you simplify the journey, consider a digital marketing package. These packages, offering a curated set of services, aim to bolster your brand’s online presence.
However, the market varies greatly, with offerings ranging from transformative strategies by industry veterans to superficial bundles. This article aims to demystify digital marketing packages, highlighting essential criteria and services to consider, helping you make an informed decision in a digital landscape where the right marketing choices are pivotal for success. So, let’s dive into our guide exploring the 11 digital marketing packages priming you for success.
Digital Marketing Packages
Top
digital marketing packages
2024
Starting at: $1,000
Best For: Businesses looking for a comprehensive digital marketing package that covers all bases, from content to technical SEO.
Services Included
- Content Writing & Blogging: High-quality, SEO-optimized content to engage your audience and improve search engine rankings.
- Link Building: Strategic acquisition of high-quality backlinks to boost your website’s authority.
- Onsite SEO: Optimization of website elements like meta tags, images, and content for better search engine visibility.
- Technical Audit & Fixes: Detailed analysis and resolution of technical issues that could be affecting your website’s performance.
- Dedicated Project Manager: A single point of contact to manage your project, ensuring consistency and quality.
Case Study: SmartSites & Agile Data Sites
SmartSites collaborated with Agile Data Sites to provide a comprehensive digital marketing strategy that included a complete website redesign and SEO optimizations. The challenge was to maintain the client’s brand voice while implementing a unique protected case studies section in a highly competitive IT solutions industry. The collaboration led to remarkable results, including a 320% increase in paid clicks and a 61% increase in click-through rate (CTR).
Starting at: $1,000
Best For: Businesses that want a dedicated account manager for personalized service and a comprehensive suite of services to improve their online presence.
Services Included:
- Dedicated Account Manager: A single point of contact for all your needs, ensuring personalized attention and quicker response times.
- Competitor Analysis: Comprehensive research to identify your competitors’ strengths and weaknesses, helping you gain a competitive edge.
- Technical Audit: A deep dive into your website’s backend to identify and fix issues that could affect your search engine ranking.
- Link Risk Assessment: Evaluation of your website’s backlink profile to identify potentially harmful links that could result in penalties.
- Call Tracking: Real-time tracking of calls generated through your digital marketing efforts, providing valuable insights into customer behavior and campaign effectiveness.
Case Study: Thrive Agency & Farah Law Firm P.C.
Thrive Agency partnered with Farah Law Firm, a real estate and personal injury attorney in Arlington, Texas, to enhance their online presence. The agency built a responsive WordPress site and implemented SEO and paid search strategies. This collaboration significantly increased online conversions for the law firm, showcasing Thrive’s expertise in law firm web design and digital marketing.
Starting at: $1,000
Best For: Businesses looking for a specialized PPC management service with the flexibility of additional features like Bing PPC and geotargeting.
Services Included:
- PPC Management: Comprehensive PPC services to help you acquire new customers fast through search engines like Google and Bing.
- Account Setup Fee: A one-time fee of $300, which can be waived upon request.
- Google Search Network & Display Network: Inclusion in both Google’s Search and Display Networks.
- Bing PPC Networks: Additional service at $150/month.
- Initial Campaign Strategy: A well-planned strategy to kickstart your PPC campaign.
- Ad Creation & Development: Customized ad copies and placements to maximize reach.
- Ongoing Keyword Research and Optimization: Continuous efforts to find the most cost-effective keywords for your business.
- Dynamic Keyword Insertion: Real-time keyword adjustments for better targeting.
- Single Account Manager: A dedicated manager for personalized service.
- Geotargeting & Location Exclusions: Precise targeting based on geographic locations.
- Results Analysis/Reporting: Regular reports to keep you updated on your campaign’s performance.
Case Study: LYFE Marketing & StreamShift
LYFE Marketing worked with StreamShift, a company that sells streaming assets like emote packs and overlays, to boost their website traffic and customer conversion. The strategy focused on broad targeting based on gaming interests and utilized animated video ads. The campaign was highly successful, driving over 65,029 link clicks at an incredibly low cost per click of $0.002 and a 13.85% CTR.
Starting at: $1,000
Best For: Businesses that require around-the-clock SEO monitoring and reporting.
Services Included:
- On-Page SEO: Optimizations directly implemented on site pages, including meta tag optimizations and conversion rate improvement.
- Off-Page SEO: Activities to improve search performance that aren’t implemented on the site itself, such as link building and Google Business optimization.
- SEO Audit: Extensive keyword research followed by a 200+ point technical audit, backlink analysis, and international SEO.
- SEO Content Services: Distinct from broader content marketing activities, including SEO content creation and enrichment for existing content.
- SEO Strategy & Analytics: Combines strategic goal setting, project management, Google Analytics set up, and goal tracking.
Case Study: Victorious SEO & Citron Hennessey
Victorious SEO partnered with Citron Hennessey, a mental health support provider, to enhance their online visibility. Faced with high competition and a lack of local search presence, Citron Hennessey needed a new approach. Victorious SEO conducted extensive keyword research and optimized the website, resulting in an 861% increase in organic traffic and a 300% boost in conversions. The collaboration also led to an 843% increase in page one keywords, making Citron Hennessey self-reliant and less dependent on paid search.
Starting at: $1,000
Best For: Small businesses or startups on a budget.
Services Included:
- Traffic Generation: Attracting highly relevant traffic to your site as the first step in their online marketing strategy.
- Lead Nurturing: Developing relationships with buyers at every stage of the sales funnel.
- Retargeting: Retargeting visitors who didn’t convert through personalized emails and ads.
- Conversion Optimization: Turning traffic into paying customers through a highly optimized sales funnel.
- Measured Advertising: Crafting PPC, display, and geo-targeted campaigns focused on ROI.
- Social Media Management: Building and executing a social media marketing strategy to expand your social reach.
- Web Development: Custom website development to make your site stand out.
- eCommerce Solutions: Digitally revolutionary E-commerce websites and personalized marketing strategies.
Case Study: Incrementors & Maxwell CPA
Incrementors collaborated with Maxwell CPA, a firm offering CPA courses and private tutoring, to improve their website’s search engine ranking. The agency focused on on-page SEO, press release submissions, and guest posting, among other strategies. Despite the website being new and in a competitive niche, Incrementors successfully ranked it on Google’s Search Engine Results Page (SERP) for valuable keywords. The case study highlights the agency’s ability to deliver results in a short period.
Starting at: $1,000
Best For: Businesses looking for in-depth SEO audits.
Services Included:
- SEO Audits: A comprehensive analysis to swiftly gauge the health of your website. This essential step involves a thorough review of your site’s structure, content, and technical setup.
- Competitor Analysis: Gain deep insights into your industry rivals with a detailed assessment.
- Keyword Research: Discovering and leveraging the most effective keywords for your niche by examining search terms and phrases relevant to your business.
- On-Page SEO: Focusing on both technical and content optimization to improve your website’s visibility in search results.
- Off-Page SEO: Building quality backlinks from reputable sources to enhance your site’s authority and search rankings.
- Monthly Monitoring: Continuous tracking of key SEO metrics to gauge the effectiveness of your strategy.
Case Study: Netrocket & SMS Service Client
Netrocket took on the challenge of generating leads for an SMS service client in a high-competition, B2B niche. The client had an outdated website design and poor mobile adaptation. Netrocket not only revamped the website but also launched targeted Google Ads campaigns. They managed to double the number of leads from 290 to 593 and reduced the cost per conversion by 1.5 times within just three months. The case study showcases Netrocket’s expertise in PPC and lead generation.
Starting at: $1,000
Best For: Businesses focusing on link building and content.
Services Included:
- Relationship-Based Link Building: Specializes in editorial links from corporate blogs and SaaS companies.
- Client Results: Traffic increases for clients, some up to 1600% growth.
- Data Security: Your data is safeguarded and feasibility is ensured before proceeding.
Case Study: Editorial Link & Relevant Software
Editorial Link partnered with Relevant Software, a top-rated outsourcing company, to increase organic traffic for commercial keywords like “enterprise mobile app development” and “hiring developers for startups.” Given the competitive landscape, quality content alone was insufficient. Editorial Link recommended a package of 10 backlinks per month from reputable sites like Ecwid.com, hostpapa.com, and monday.com. After 9 months of collaboration, Relevant Software saw a doubling in both traffic and the number of leads. Their website also began to rank for expensive and competitive keywords.
Starting at: $1,000
Best For: Businesses that prioritize content marketing.
Services Included:
- Content Creation: Development of six pages of high-quality, SEO-optimized content tailored to your target audience.
- Research: In-depth analysis of market trends, customer behavior, and competitors to inform strategy.
- Monthly Report: Comprehensive reporting on key performance indicators, traffic, and conversion metrics.
- Snapshot Report: Quick overview of current performance metrics, delivered periodically for quick insights.
Case Study: Coalition Technologies & Microsoft Bing Enterprise Maps
Coalition Technologies collaborated with Microsoft Bing Enterprise Maps to boost their monthly leads through SEO and PPC efforts. The Bing Maps Platform had seen a decrease in organic traffic due to changes made in 2019. Coalition Technologies conducted comprehensive SEO and PPC audits and implemented a results-oriented marketing strategy. Within the first eight months, they increased the brand’s targeted goal completion by more than 11.56% or 35,208 leads. They also managed to rank for 492 new keywords, including valuable terms like “Map API,” “Map License,” and “Truck Routing Software.”
Starting at: $1,000
Best For: Small businesses looking for comprehensive SEO services.
Services Included:
- SEO Audit: Comprehensive analysis to identify website health and opportunities for higher rankings.
- Keyword Research & Analysis: Intent-based and user-focused keyword research to drive relevant traffic.
- Keyword Gap Analysis: Identifies keywords where competitors are ranking but you are not, offering opportunities for improvement.
- Technical SEO: Focuses on improving website’s technical performance for better indexing and crawlability.
- On-Page SEO: Optimizes web pages’ content and HTML code for better visibility and higher conversion rates.
- Backlink Gap Analysis: Compares the quality and number of backlinks against competitors to refine backlink strategy.
- Link Building: Uses various techniques like guest posting and blogger outreach to secure high-quality backlinks.
- Content Development: Creates high-quality, valuable content aimed at attracting and converting visitors.
- Content Gap Analysis: Analyzes how your site’s content compares to competitors and aligns with the customer buying journey.
Case Study: SEO Experts Company India & Online Retailer
SEO Experts Company India worked with a small online retailer struggling to compete with larger brands. They decided to invest in outreach and link-building. In just four months, they achieved a 107.37% growth in organic traffic. The strategy included identifying target websites, studying their content, crafting engaging pitches, and providing unique, high-quality content. They used tools like BuzzSumo, SEMrush, and Ahrefs for research and ensured that the website content aligned with the audience’s interests and needs.
Starting at: $1,000
Best For: Businesses focusing on website optimization.
Services Included:
- Pay Per Click Advertising: Fast client acquisition from search networks for immediate results.
- White Label SEO: Offers white-label SEO services to deliver exceptional results to your clients.
- Business and Niche Analysis: Deep analysis to find an individual approach to achieve your goals.
- Comprehensive Strategy: Drawing up a detailed action plan based on business needs and niche analysis.
- Performance Analytics and Reporting: Detailed analytics and reporting to track the effectiveness of the strategies implemented.
Case Study: Elit-Web & Salesken.ai
Elit-Web collaborated with Salesken.ai, a pioneering player in the SAAS domain, to revitalize the company’s digital footprint and enhance search engine visibility. Salesken.ai, operating within the United States, aimed to increase search engine traffic. Elit-Web’s strategy involved a comprehensive technical SEO audit, on-page SEO optimization, content optimization, and writing. The project was carefully designed to uplift the brand’s online presence and drive increased organic traffic. The website traffic has increased significantly over the year, showcasing Elit-Web’s expertise in SEO.
Starting at: $1,000
Best For: Businesses looking for a comprehensive SEO and UX strategy.
Services Included:
- SEO (Search Engine Optimization): Optimizing websites for better search rankings and business growth.
- SMM (Social Media Marketing): Brand promotion using social media, targeted advertising, and influencer marketing.
- Email Marketing: Monetizing contact base and increasing conversion at all sales funnel stages.
- PPC (Pay-Per-Click): Driving sales and conversions by reaching a relevant audience interested in your products or services.
- Paid Social: Capturing attention via targeted advertising and various social media formats.
- Shopping Ads Management: Offering products to users actively searching for them.
- Web Analytics: Deep insights into target audience and optimization of marketing expenses.
Case Study: Netpeak & Online Store
Netpeak worked with an online store in the house and garden niche to increase sales through pop-up notifications. Over a period of one year, they tested this tool and received 5,614 purchases through the site without spending a penny. The strategy involved sending push notifications for various customer activities like order status changes, new delivery of goods, and new discounts. The transaction rate was 1.17%, and the number of sessions was 479,602. The case study highlights the effectiveness of pop-up notifications in driving sales and customer engagement.
Why Choose a Digital Marketing Package?
The appeal of a digital marketing package isn’t just about saving a few bucks. It’s about investing in a comprehensive strategy that’s been carefully designed to elevate your brand’s online presence. In fact, the global digital advertising and marketing market, valued at $350 billion in 2020, is projected to reach $786.2 billion by 2026, with the U.S. market currently estimated at $460 billion.
However, not all digital marketing packages are created equal. Some are the brainchild of industry veterans who know how to harmonize different marketing channels into a single, compelling narrative. Others might just be a hodgepodge of services thrown together. So, while the convenience of having a one-stop shop for all your digital needs is tempting, it’s crucial to scrutinize who’s behind the curtain.
Digital marketing’s potential is immense, considering social media advertisement spending alone is expected to exceed $230 billion. Furthermore, the effectiveness of specific digital marketing strategies like email marketing, which offers an average return of $44 for every $1 spent, cannot be overlooked. With an astonishing 4400% ROI, email marketing is a testament to the power of well-executed digital strategies.
The industry’s growth is also evident in its financial commitment. A 9% compound annual growth rate is forecasted for digital marketing from 2020 to 2026, with 60% of marketing budgets now allocated to digital channels. This shift underscores the increasing importance and effectiveness of digital strategies in reaching and engaging audiences. Yet, challenges persist, as 61% of marketers identify traffic and lead generation as their foremost challenge, indicating the need for well-thought-out and expertly executed digital marketing packages.
How to choose the right Digital Marketing Package for your Business?
Financial Viability: Before considering signing on the dotted line, take a hard look at your budget. Make sure the package aligns with the services that are absolutely essential for your brand, not just the bells and whistles.
Strategic Alignment: Your chosen package should be more than just a collection of services; it should be a strategic asset that helps you hit both your immediate and long-term business goals.
Scalability: The digital landscape is ever-changing, and your business will too. Opt for a package that can adapt and scale with you, so you’re not stuck with services that were only relevant when you started.
Customization: One size rarely fits all. Look for packages that offer some level of customization, allowing you to tailor the services to your unique needs and objectives.
Digital Marketing Strategies: From SEO to Analytics
Before we dive into the nitty-gritty of each package, let’s get familiar with the range of services that could be included:
Search Engine Optimization (SEO): SEO extends beyond simple keyword integration; it’s about understanding and utilizing complex algorithms to enhance online visibility. It involves optimizing website structure and content to improve search rankings. High-quality SEO practices are essential for long-term digital presence and authority.
Content Marketing: This strategy merges creative storytelling with strategic marketing. It involves the creation and distribution of valuable, relevant, and consistent content to a previously-defined audience. The goal is to establish expertise, promote brand awareness, and keep your business top of mind for consumers.
Social Media Marketing: More than just posting on platforms, social media marketing involves developing a targeted content strategy to engage with your audience. It’s about creating authentic interactions, building community, and utilizing the unique features of each platform to foster brand loyalty and customer engagement.
Pay-Per-Click (PPC) Advertising: PPC is a model of internet marketing where advertisers pay a fee each time their ad is clicked. It’s not just about spending money on ads; it’s about optimizing ad spend to target specific audiences effectively. The focus is on converting clicks into tangible business results, such as sales or leads.
Email Marketing: This isn’t just sending emails; it’s about crafting personalized messages tailored to the interests and needs of your audience. Effective email marketing involves segmenting your audience, automating campaigns, and analyzing responses to refine strategies. It’s a powerful tool for nurturing leads and building customer loyalty.
Analytics and Reporting: This aspect involves more than just collecting data. It’s about interpreting the data to understand customer behavior and campaign performance. Analytics help in identifying trends, measuring ROI, and making data-driven decisions to refine marketing strategies. Good reporting turns raw data into actionable insights for better business outcomes.
Choosing a digital marketing package is not a decision to be taken lightly. It’s a complex, multifaceted investment that requires careful consideration and, above all, a critical eye.
Frequently Asked Questions
How Do I Know If a Digital Marketing Package Is Worth It?
Look for transparency, both in what services are offered and how they’re executed. Check for customer reviews and case studies that can vouch for their effectiveness. And most importantly, make sure their offerings align with your specific business needs and goals.
Can I Customize a Digital Marketing Package?
Most reputable agencies will allow some level of customization in their digital marketing packages. If customization is important to you, make sure to discuss this upfront.
What If I Have a Small Digital Marketing Package?
There are packages available for businesses of all sizes and budgets. However, be cautious of extremely low-cost options, as they may lack quality or effectiveness.
How Do I Measure the Success of My Digital Marketing Package?
Success should be measurable. Whether it’s through key performance indicators (KPIs), monthly reports, or real-time analytics, your package should offer a way to track and measure its impact on your business.
About the Author and Expert Reviewer
Writer
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.
Expert Reviewer
Trusting our digital marketing content is easy; Djanan Kasumovic rigorously tests and analyzes various solutions to ensure we recommend only the best options. Whether we’re reviewing hands-on or compiling insights for educational articles, our goal is to provide you with informed choices based on our extensive experience and testing.
