Despite the growth and prominence of mobile messengers and chat apps, email remains an essential part of everyday online life. The number of email users in the world in 2022 is 4.26 billion, and in 2026 it is expected to increase to 4.73 billion.
Email audience around the worldIn 2020, approximately 306 billion emails were sent and received every day around the world. This number is predicted to increase to more than 376 billion emails per day by 2025. Recent industry data shows that the mobile trend also applies to email. In December 2018, 43% of email opens were via mobile. Desktop email clients' open share fell to 18 percent, while webmail accounted for 39 percent of opens. Given the dominance of mobile, it's no surprise that the iPhone's email app was the most popular email client, accounting for 29 percent of email opens. Gmail ranked him second with an open share of 27%. Gmail is a free email service owned by Google, and the company reported 1.5 billion active Gmail users worldwide in October 2018.
malicious emailMany online users use email to sign up for websites and newsletters, preparing themselves for the inevitable flood of spam and marketing communications. While most spam emails are annoying but ultimately harmless, consumers should be wary of malicious emails that could be used to compromise their digital accounts or devices. is. Overall, consumers are well aware of the dangers of unknown emails, and according to a February 2019 global survey, 45 percent of internet users are afraid of receiving unknown emails from their addresses. They report that they try not to open emails.
