Is there one thing that remains constant when it comes to social media marketing? Best practices are always changing. Trends change and advanced technology emerges, so it's important for businesses to stay one step ahead of the latest trends.
Marketing agencies like Drive Social Media understand the importance of constantly monitoring social network-based marketing trends. Below, Drive Social Media provides insight into how these trends are evolving.
A sharp look at artificial intelligence
Artificial intelligence (AI) has grown rapidly over the past year, and its popularity is predicted to continue to grow. Since it is of no use, you can also use it to benefit your business.
“AI allows us to save time and create more efficient work systems,” explains Steven Nations, Vice President of Digital Marketing at Drive Social Media. “For example, you can use AI tools to create captions and schedule posts in advance, saving time and effort without sacrificing quality. Use artificial intelligence to reach more customers. You can also create attractive images to help attract them.”
According to Meta, AI can save marketers more than five hours of time each week. With AI, marketers can enlarge images, create attractive backgrounds, and rewrite ad text with just a click.
LinkedIn is reportedly planning to launch an AI tool to help companies hire the right candidates. There is no limit to the power of artificial intelligence and how it can positively impact your social media marketing strategy.
Social media: the current king of advertising
More than half of the world's population participates in social media, and the average user spends about 2.5 hours per day scrolling. What does that mean? Digital ad spending is reaching an all-time high. You don't want your business to be left behind.
In addition to digital advertising, influencer marketing continues to grow in popularity. In fact, in 2023, companies spent approximately $2 billion on partnerships with influencers.
“This trend will continue to grow in 2024,” Nations explains. “It’s important to incorporate partnerships with influencers that are relevant to your brand.”
Social commerce continues to grow
If you sell products on your website, especially apparel, beauty products, and home goods, consider selling on platforms like Facebook and Instagram. Social commerce will continue to grow in the new year.
In fact, Facebook Shops reports more than 1 million monthly active users. Adopting this new way of selling products can take your business to the next level.
Stay informed and stay ahead of the curve
Social media marketing is constantly evolving, so it's important to keep track of the latest innovations and technologies. From AI tools to influencer advertising to social commerce, you have little to lose and much to gain by staying on top of the latest trends.
Marketing agencies like Drive Social Media are great resources to help you keep your brand relevant and grow your business.
Spencer Hulse is Grit Daily's editorial director. He is responsible for supervising other editors and writers, day-to-day operations, and reporting on breaking news.
