Friends of WLRN is seeking an enthusiastic Email Marketing Strategist to assist with all email campaigns and newsletters. This position reports directly to the Senior Director of Marketing and Communications and will assist with all digital marketing related tasks. This position may require you to conduct market research, conceptualize and implement email campaigns, update system databases, generate timely reports, and create digital marketing assets.
To ensure success as an Email Marketing Strategist, candidates will need in-depth knowledge of email/SMS marketing techniques and marketing/design software/applications, excellent interpersonal skills, and the ability to work to strict deadlines. Ultimately, a top-level email marketing strategist provides valuable assistance to your marketing team, increasing your company brand and her ROI through high-performing email campaigns.
Email Marketing Strategist Responsibilities:
- Design and create emails with HTML/CSS and track the success of each campaign with MailChimp.
· Build lifecycle email and re-engagement campaigns and manage all components of email campaigns (automation, quality assurance, analytics).
· Consistently ensures that your email strategy is performing optimally by building the most features.
Receptive audience using SQL queries and testing each email through A/B/C/D variations.
· Analyze and score lead behavior to understand the audience/member journey, each event that converts a lead, and continuously improve the process of converting more leads into members/donors.
· Design email landing pages as needed, track the performance of each page, and respond to inquiries as needed.
· Optionally, create various digital graphics for emails, landing pages, etc. using Canva or Adobe Creative Cloud.
- Conduct market research and analyze marketing research to improve email performance.
- We use online marketing analytics to gather information from your web and social media pages.
- Design and manage all your digital newsletters.
- Update databases and spreadsheets.
- Adhere to marketing calendars and deadlines.
Email Marketing Strategist Requirements:
- Bachelor's degree in marketing, advertising, design, computer science or related field.
- In-depth knowledge of email marketing techniques and databases.
- Proficient in MS Office, Google Docs, and marketing software. Must be expert level in Mailchimp, Adobe, and Canva.
- Knowledge of CRM tools, Google AdWords, and online analytics.
- Coding/programming language skills preferred.
- Understanding advanced marketing principles.
- Ability to multitask and meet strict deadlines.
- Ability to prioritize and manage projects.
- Excellent communication and interpersonal skills.
- Those who have a good understanding of office management.
- Ability to follow instructions and work independently on projects.
- Excellent organizational skills.
