The industry's largest and most comprehensive advisor marketing data analysis reveals best practices for SEO, video content, email marketing, and more.
Ormand Beach, Florida, January 23, 2024–(Business Wire)–A snappy krakena financial advisor and marketing technology (martech) innovator, today previewed its results. “State of Digital 2024” report. This report provides unprecedented insight into the most effective digital marketing strategies for this cohort, based on extensive analysis of nearly 250 million data points from campaigns submitted by 10,000 advisors . Specifically, the findings highlight the impact of search engine optimization (SEO), email marketing, and video content on advisor growth trajectories.
snappy kraken last This analysis was conducted in 2021. Since then, the company has expanded its dataset through enhancements such as: combo Compliant text messaging platform and Obtaining an advisor website. These enhancements create more robust and detailed reporting with important results:
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SEO makes an advisor’s website stand out. This report highlights the essential role that SEO plays in attracting new website visitors. Data from the report reveals that advisors who invest in SEO have seen a 94% increase in the number of unique new visitors to their websites. Additionally, he saw remarkable results with a 93% increase in the number of visitors who initiated a session, demonstrating enhanced engagement and interaction with the site on a monthly basis. Effective strategies include using long-tail keywords, keeping your Google Business Profile up to date, and adding a “text message” widget to encourage email opt-ins.
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Email is most important, but quality matters. Email remains the highest performing marketing channel. According to Snappy Kraken data, advisors using the company's services report that 55 percent of their traffic to websites and landing pages is driven by email marketing. However, its success largely depends on the quality of the subject line. Open rates matter because unopened emails equal unread messages. These frequencies are determined by three main factors: the quality of your email list, the effectiveness of your subject line, and a consistent email sending frequency (ideally at least once a week).
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Video transforms email engagement. The report found that including videos in email campaigns can increase open rates by 117 percent and click-through rates by 120 percent compared to text-only emails. As video consumption continues to rise, incorporating video content into your digital marketing strategy is no longer an option, but a necessity for advisors who want to stay relevant and engaged.
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Texting is the best tool for instant responses. Text messaging is recognized as the most efficient mode of communication, with response rates 97% faster than email. The immediacy and personal nature of text messages makes them a great tool for capturing the attention of clients and prospects, with shorter, more direct texts proving to be most effective .
“Our latest State of Digital Report is packed with actionable insights designed to help financial advisors drive growth through digital marketing,” he said. robert sophia, CEO of Snappy Kraken. “This year’s findings highlight the success of advisors who prioritize SEO, build high-quality email lists, and utilize video content to regularly engage with their audiences. Their commitment to delivering value and building trust is delivering great results. At Snappy Kraken, we provide advisors with the tools and insights they need to turn their marketing efforts into measurable growth. I’m proud of what I can do.”
This report also compares the marketing efforts of all advisors using Snappy Kraken and the top 20% of performing advisors, providing valuable insight into their success. The top 20% are the people who generate the highest email open rates, click rates, conversion rates, and leads. On average, these top 20% advisors manage email lists of approximately 5,100 clients and prospects, while the average list size for other Snappy Kraken users is approximately 800. Moreover, they consistently run about 4 marketing campaigns every month, and we can see that there is a correlation between the two. Increased campaign frequency and lead engagement. This highlights the importance of maintaining a rich and engaging email list while adhering to a consistent and active marketing approach.
“The results of top advisors using our platform demonstrate the power of sustained strategic marketing efforts,” he added. angel gonzalez, Chief Marketing Officer at Snappy Kraken. “Furthermore, these benchmarks serve as a roadmap for others to follow. By analyzing what works best, every advisor on our platform can refine their strategies and achieve greater Achieve results. The power of data-driven insights can improve your marketing practices across the board.” ”
Snappy Kraken freedom 360 Solved, launched 1 year ago, we streamlined advisor marketing by taking charge of key aspects like SEO strategy and email marketing content creation, helping advisors enjoy the same marketing benefits as their top-tier competitors while still serving their clients. I made it a priority. The release of Snappy Kraken's 2024 Digital State Report also follows the company's recently strengthened partnerships. carl richards of behavior gap. they cooperated, 10-day email-based course Advisors can use this to build trust and credibility while engaging with prospective clients.
of Snappy Kraken Digital State 2024 The report will be published on February 5, 2024, and a preview will be available to event attendees. T3 Technology Conference 2024. For more information, please visit http://snappykraken.com/state-of-digital-pr.
About Snappy Kraken
Snappy Kraken is an award-winning marketing technology (martech) company that provides original content, marketing automation, personalized website designs, and bold, unique marketing campaigns for the financial services industry. Data-driven decisions drive each marketing campaign. Snappy Kraken was recognized with the 2023 Wealth Management Industry Award for its thought leadership. Last year, the company won the Digital Marketing Campaign of the Year category for its Blend Out campaign. In 2021, Snappy Kraken won the WMIA Social Media Leadership Award for Technology Providers in his Annual Marketing Research Report and the Marketing Automation Award for Technology Providers for his “Cold to Gold Framework.” Snappy Kraken was rated in three categories by Benzinga in 2020, was recognized by MarTech Breakthrough as the best overall content marketing software for the third year in a row, and is one of the latest fintechs to work for in financial planning. They were ranked 8th and 3rd on the two lists, respectively.
To learn more about Snappy Kraken solutions for financial advisors, including white-label enterprise solutions, and to take advantage of recently announced new and enhanced tools, visit SnappyKraken.com.
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