digital marketing statistics
To attract digital audiences, the marketing industry is a dynamic landscape that includes various techniques, evolving trends, and cutting-edge technologies to reach new audiences. Marketing efforts continue to grow across a wide range of channels, including social media, mobile platforms, audio, video, and more, and show no signs of slowing down.
As automation, artificial intelligence (AI), and advanced analytics become more integrated into marketing campaigns, the marketing industry's revenue potential and creative efforts will skyrocket. The RebelMouse team is pleased to provide you with 37 latest digital marketing statistics for 2024 that provide insight into digital marketing revenue, CMS performance, and future AI growth.
1.
58% of marketing professionals say they use social media We post tools to leverage your content marketing efforts in 2022 polls.
2. In 2022, the global content marketing industry generated an estimated $63 billion in revenue.The growth rate is predicted to increase further, reaching $ 72 billion in 2023
Expected to reach $108 billion by 2026.
3. A global study conducted in 2022 found that 27% of marketers spent less than $1,000 per month on content marketing.
10% paid between $10,000 and $20,000 per month..
Four. 92.3% of users access the internet Via mobile phone.
5. As of 2023, Mobile accounts for over 50% of all web traffic worldwide In the first quarter of 2023.
6. According to an annual survey of chief marketing officers (CMOs) in North America as well as Northern and Western Europe, in 2023, 9.1% of their company's sales were spent on marketing strategies.
7. Global Marketing Automation Industry Revenue expected to grow 22% to $5.9 billion between 2021 and 2023.
8. Expenditure amount U.S. digital advertising will increase from $28.9 billion in 2021 to $32 billion in 2022.
9. By 2024, it is predicted that US B2B digital ad spending expected to total $18.5 billion.
10. Facebook Most popular platform among international marketers in January 2023, 89% of usersclosely followed by Instagram at 80%.
11. According to market estimates: The US will spend the most on advertising in 2024, approximately $363 billion. — rise to the top of the advertising economy.
AI statistics and trends for 2024
The AI market has revolutionized various industries such as healthcare, finance, marketing, media, and education by increasing productivity and providing innovative solutions. In this digital age, the possibilities of AI are endless.
Popular tools such as chatbots, image-generating AI, and AI-powered mobile apps have significantly enhanced both the personal and professional lives of creative professionals and individuals. The continuing trend of AI continues to evolve and expand. These 2024 AI statistics provide insight into the future and help businesses continue to prepare and adapt for the ongoing AI revolution.
12. The following is expected: Global market for AI in marketing expected to reach $107.4 billion by 2028up from $27.4 billion in 2023.
13. In 2022, 23% of US B2B marketers aimed to incorporate AI and automation into their strategy Enhance your customer data analysis.
14. An international survey conducted in 2022 compared to 88% in 2021. 90% of marketing professionals in 35 countries adopt AI solutions to automate customer interactions. Furthermore, the proportion of marketers is the same as last year; 88% — report that AI continues to help personalize consumer behavior Across multiple channels.
15. A 2022 global poll of marketing professionals found: 39% of respondents trusted AI to speed up email sending times, and 42% trusted AI to provide real-time content and customization..
16. In a 2023 U.S. study, 16% of respondents are between 35 and 44 years old We found AI images generated by brands and advertisers to be very appealing.
17. In a 2023 U.S. study, 12% of respondents aged 18-34 We found the AI images generated by influencers for social media ads to be very appealing.
18. In 2022, 32% of marketers will adopt AI and marketing automation for offers, email personalization, and paid advertising. Additionally, 22% of respondents are combining marketing automation with their AI when it comes to product and content recommendations, content ideas, and email subject line personalization.
19. According to a US study conducted in October 2022: B2B marketers who used chatbots saw a significant increase in lead generation: 26% showed a 10-20% increase25% saw an increase of 5-10%, and 15% saw an increase of 30% or more.
20. AI could accelerate labor productivity growth In the US from 2023 to 2033.
21. Global Startup AI funding has grown from $670 million to $36 billion in the past decade.
Content Management Systems 2024 Statistics and Trends
Successful websites and online businesses are built on content management systems (CMS). A powerful CMS provides tools and tactics to connect with your target market and streamline tedious tasks like SEO management and creative planning.
The market for CMS platforms is primarily driven by the growing global need for data and the ability to collect, store, and systematically organize data and utilize intuitive interfaces to streamline and optimize content creation and design efforts. It is driven by the capabilities of the CMS. Below are CMS trend statistics for 2024 to help you decide if CMS platforming (or replatforming) is the right choice for your business.
22. In the 2022 poll, 30% of marketers claimed to use a CMS on social media to leverage content marketing efforts.
23. Over 77 million websites around the world use our CMS platform.
twenty four. Global content management software market The 2021 valuation is $17.5 billion. Projected to reach $25.5 billion by 2028The CAGR during the forecast period is approximately 6.5%.
25. Over 34 million of 77 million websites (45%) WordPress is used all over the world.
26. There are over 35 million blogging sites worldwide. By the end of 2023, there will be over 4 million blogging sites in the United States
27. In 2023, 1.1 billion websites worldwide, 18% are active and 82% are inactive.
28. In June 2023, 905 million inactive websites and 202 million active websites worldwide.
29. Every day in 2023, 252,000 new websites created worldwide.
30. In 2023, 3 new websites will be created every second around the world, and 175 new websites will be created every minute. 10,500 new websites created every hour.
31. The top CMS platforms of 2023 are Squarespace, Wix, and WordPress.
32. 36% of websites don't use a common CMS platform Squarespace, Wix, WordPress, and more.
33. In 2023, Most WordPress sites are vulnerable to hacking and malware.
34. In 2023, 33% of web pages are hand-coded.
35. Enterprise Businesses spend approximately 28% of their marketing budget on CMS platforms.
36. In the CMS market, Web Content Management (WCM) is an industry leader.
37. North America is Largest market share of CMS platform.
What should you look for in a CMS platform in 2024?
Check out this infographic on the key features your CMS platform should have in 2024. Understand how content management, Core Web Vitals, on-page SEO, and more play a critical role in your digital marketing success and business exposure.
Switch to RebelMouse CMS platform
An intuitive CMS platform is just the beginning of your business journey. While many platforms offer the basic components of content management, they often fall short when it comes to increasing your business' visibility and success across Google's products.
RebelMouse's CMS goes beyond the basics and offers powerful AI integration, omnichannel support for platforms like Google, social media, Apple News, web content management, authoring tools, predictive analytics, and more. Our goal is to help our clients establish and strengthen connections with their audiences, ultimately driving business success. Read our case studies and testimonials here.
From website design and development planning to implementing AI and marketing automation, our team is here to support you at every step of the process. We make sure your website has everything it needs to succeed through the rapidly changing digital environment of 2024.
Contact us today to learn more about how you can add RebelMouse to your digital arsenal. Our team can help you transition to a system and team dedicated to delivering online success.
Sources used: BuiltWith, Exploding Topics, Facts and Factors, Siteefy, Statista, Tech Report
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