Snappy Kraken, a marketing technology (martech) innovator serving financial advisors, today previewed the results of its “State of Digital 2024” report. This report provides unprecedented insight into the most effective digital he marketing strategies for this cohort, based on extensive analysis of nearly 250 million data points from campaigns submitted by 10,000 advisors. To do. Specifically, the findings highlight the impact of search engine optimization (SEO), email marketing, and video content on advisor growth trajectories.
Snappy Kraken last performed this analysis in 2021. Since then, the company has expanded its dataset through enhancements such as his Convos-compliant text messaging platform and the acquisition of Advisor Websites. These enhancements create more robust and detailed reporting with important results:
- SEO makes an advisor’s website stand out. This report highlights that SEO plays an essential role in attracting new website visitors. According to the report's data, advisors who invest in SEO saw a 94% increase in the number of unique new visitors to their websites. Additionally, he saw remarkable results with a 93% increase in the number of visitors who initiated a session, demonstrating enhanced engagement and interaction with the site on a monthly basis. Effective strategies include using long-tail keywords, keeping your Google Business Profile up to date, and adding a “text message” widget to encourage email opt-ins.
- Email is most important, but quality matters. Email remains the highest performing marketing channel. According to Snappy Kraken data, advisors using the company's services report that 55 percent of their traffic to websites and landing pages is driven by email marketing. However, its success largely depends on the quality of the subject line. Open rates matter because unopened emails equal unread messages. These frequencies are determined by three main factors: the quality of your email list, the effectiveness of your subject line, and a consistent email frequency (ideally at least once a week).
- Video transforms email engagement. The report found that including videos in email campaigns can increase open rates by 117 percent and click-through rates by 120 percent compared to text-only emails. As video consumption continues to rise, incorporating video content into your digital marketing strategy is no longer an option, but a necessity for advisors who want to stay relevant and engaged.
- Texting is the best tool for instant responses. Text messaging is recognized as the most efficient mode of communication, with response rates 97% faster than email. The immediacy and personal nature of text messages makes them a great tool for capturing the attention of clients and prospects, with shorter, more direct texts proving to be most effective .
“Our latest State of Digital Report is packed with actionable insights designed to help financial advisors drive growth through digital marketing,” said Robert Sophia, Chief Executive Officer of Snappy Kraken. “There is,” he said. “This year’s findings highlight the success of advisors who prioritize SEO, build high-quality email lists, and use video content to engage their audiences on a regular basis. Consistently foster connections. At Snappy Kraken, our commitment to delivering value and building trust pays dividends. At Snappy Kraken, we're proud to provide advisors with the tools and insights they need to turn their marketing efforts into measurable growth. I have.”
This report also compares the marketing efforts of all advisors using Snappy Kraken and the top 20% of performing advisors, providing valuable insight into their success. The top 20% are the people who generate the highest email open rates, click rates, conversion rates, and leads. On average, these top 20% advisors manage email lists of approximately 5,100 clients and prospects, while the average list size for other Snappy Kraken users is approximately 800. Moreover, they consistently run about 4 marketing campaigns every month, and we can see that there is a correlation between the two. Increased campaign frequency and lead engagement. This highlights the importance of maintaining a rich and engaging email list while adhering to a consistent and active marketing approach.
“The results of top advisors using our platform demonstrate the power of sustained strategic marketing efforts,” added Angel Gonzalez, Chief Marketing Officer at Snappy Kraken. “Additionally, these benchmarks serve as a roadmap for other firms to follow. By analyzing what works best, all advisors on the platform can refine their strategies and drive greater results. The power of data-driven insights can help you improve your marketing practices across the board.”
Launched a year ago, Snappy Kraken's Freedom360 solution streamlines advisor marketing by handling key aspects such as SEO strategy and email marketing content creation, helping advisors achieve the same marketing goals as top-tier competitors. Enable you to prioritize client service while still reaping the benefits. The release of Snappy Kraken's 2024 Digital State Report also comes on the heels of the company's recently strengthened partnership with Behavior Gap's Carl Richards. The two companies worked together to develop his 10-day email-based course that advisors can use to build trust and credibility while engaging with prospects.
The Snappy Kraken State of Digital 2024 report will be published on February 5, 2024, and a preview will be available to attendees of T3 Technology Conference 2024. For more information, please visit http://snappykraken.com/state-of-digital-.public relations
For more updates like this, follow us on Google News martech news
