Email marketing is an everlasting trend. When your marketing budget is limited, you can't afford to ignore a tool as effective as email marketing. In 2019, for every $1 spent on email; $42.
For small and medium-sized enterprises, email marketing It remains the top method of customer acquisition ( 81% SMEs) and retention rate (80%). There are many reasons why email works so well. Effective emails are personalized, practical, and mobile-optimized, elements that guarantee a high return on investment.
But if your email marketing strategy isn't on point, you can't expect good results. People receive tons of emails in their inboxes every day. Most of them are ignored, deleted, or worse, classified as “spam”.
How can you make your emails stand out, get them opened, and get them to take action? Email marketing best practices Do I need to follow it? You can find these answers by researching email marketing campaigns that have delivered positive results.
In this post, we've selected 10 examples of companies that ran successful email marketing campaigns in 2019. You can take inspiration from these companies and replicate your own brand strategy.
10 great email marketing examples for marketers:
10 great email marketing examples
Whether it's a welcome email or a cart checkout reminder, your email should grab the recipient's attention and encourage them to take the desired action.can be used email marketing template Designed by marketing experts.
But sometimes you just can't find a template that fits your brand voice and design aesthetic. In that case, it makes sense to create your own e-mail campaign. Here are 10 email marketing campaign examples to give you a head start.
BuzzFeed's daily newsletter is for you: cute, catchy, and persuasive. It's called “BuzzFeed Daily,” and it delivers specially curated resources, news items, and articles Monday through Friday.
Once you subscribe, you'll receive a welcome email with a bold red CTA that redirects you to the site's trending page. There you'll see tabs for trending quizzes, news, and videos. High-resolution images, concise headings, and personalized content make it a great read.
Source: buzzfeed.com
You can also choose which newsletters you want delivered to your inbox from our list of trending newsletters. For example, we subscribed to the Tasty newsletter, which has four weekly updates. The newsletter included cooking hacks, delicious recipes, and a Tasty Starter Pack. We can also join their huge network of foodies and take part in their food quizzes.
Source: buzzfeed.com
your point: Give more than you receive. Fill your emails and newsletters with valuable resources to keep your audience looking forward to the next edition.
Interactive emails are the future of email marketing. Videos in emails provide an immersive experience for readers and are remembered longer than plain text emails. We witnessed this when we signed up for charity:water's newsletter.
Their welcome email includes a video of founder Scott Harrison telling the brand's story in an engaging way. Humanize your brand by using first-person language in your accompanying messages.
Source: charitywater.org
When you pledge to donate to charity, you'll receive transactional emails letting you know exactly how your money is being used. You'll see a graphic timeline showing the projects your donations have funded.
A short survey is included at the end, asking for feedback to optimize the reporting method. That is what we are particular about!
Source: charitywater.org
your point: Do not break the functionality of transactional emails (emails that are triggered after a transaction has taken place). Use these to keep your customers interested and move them through your sales funnel.
Netizens have short attention spans. Uber is well aware of this fact and uses clever copywriting to get their message across succinctly. Uber's talented team emphasizes key phrases and keeps captions concise.
Source: uber.com
I also like how Uber consistently sticks to their visual branding aesthetic. They use the same geometric design and color palette across their emails, apps, social posts, and website. This allows you to create a memorable impression on your audience.
your point: Keep your emails short and simple. Use font variations to highlight important information.
TheSkimm's daily newsletter is great, but I especially like the event-based emails. Who doesn't love hearing from their favorite brands on special occasions? Notice how you reward loyal customers who complete a year of skimming.
Source: theskimm.com
This email aims to turn your subscribers into brand ambassadors. First, complete the recipient. Then, in a light, conversational tone, explain the benefits of being an ambassador. Place links in the right places to make your life as easy as possible. PS's Instagram handle helps facilitate offer sharing and cross-promotion.
your point: If you are using an email automation tool, triggered emails require little to no effort on your part. Make the most of these and configure as many trigger events as possible.
How much do you actually know your audience? Market research can provide a ton of information, but the real insights can be gleaned from firsthand: from the customers themselves.
At Mom and Dad Money, we include vivid surveys and polls in our emails to learn more about our customers. Use the information gathered from these to create targeted email content and financial planning.
This is the email you received when you downloaded the roadmap. Notice the casual tone of the email, as if it were sent by a friend or relative.
Source: momanddadmoney.com
They use the information you submit to create accurate buyer personas that are strikingly similar to the real you. Naturally, the content you receive in the future will be more relevant than a random email. Click-through rates and open rates will definitely increase.
your point: When people subscribe to your newsletter, it shows that they want to engage with you. Make these interactions meaningful by asking the right questions.
Make your email subscribers feel special by giving them insider scoops and gated offers. Explain the benefits you offer to your subscribers through your welcome email. If you're publishing exclusive content to your email contacts, add quick links to direct them to specific pages.
Source: starbucks.com
Don't forget to add the next steps your subscribers must take to take advantage of your benefit. See how Starbucks incorporates information about its apps and loyalty program into its emails.
Your lesson: Again, the key is to provide value to the customer. In some cases, people subscribe to newsletters only as a last resort to receive content managed on a website. They unsubscribe as soon as their agenda is accomplished. However, if you briefly explain the benefits of continuing to subscribe, there is a possibility that they will continue to subscribe.
Who doesn't want to put a little emotion into their emails? Dropbox can bring back lost contacts by sending reminders about the tool's great features. They use hand-drawn pictures to create their paintings and say they miss the old users.
Source: Dropbox.com
When I read their heartfelt emails, I can't help but feel a tug at my heart. Use short, clear bullet points to remind them why they signed up in the first place. You can also include incentives to bring customers back, such as promo codes.
Key points: Once a customer, always a customer. Not exactly, but you get the gist. Once you get new subscribers, don't let go of your old ones. Keep in mind that re-engaging with old customers is relatively easy since they already trust you enough to share their contact information.
InVision sends out quite long newsletters, but they're peppered with attractive photos, making them easy to read. Includes a fun poll to crowdsource your next post topic from your users. His InVisioneer on their team talks about why he enjoys working for the company.
Source: invisionapp.com
We especially love their quirky CTAs. We often add direct links to exclusive webinars and interviews with industry heavyweights. This is a newsletter you won't want to miss.
Key points: No one enjoys reading emails with a lot of text. Balance your text with high-quality images, GIFs, or videos to keep your readers engaged.
Personalization works especially well in email. Emails with personalized subject lines and dynamic content appeal to your audience. Prescription glasses brand Warby Parker nails the subject line every time. Their “Hey Joe!” Oh, my prescription has expired. ” It's hard to miss even in a crowded inbox.
Source: warbyparker.com
The expiration date is written in large letters to create a sense of urgency. The CTA has a striking color scheme with light text on a dark background, matching the brand's theme colors.
The smart collaborative marketing at the bottom is a must-see. This includes your local optometrist where you can pick up your new prescription. It couldn't be simpler.
Key points: Even if you're emailing a large number of contacts at once, ditch the workflow approach to email composition. Don't do it manually, but take the time to personalize each email.use subject line tester tool Compare different subjects. Email marketing tools can help you segment and personalize your contacts.
Even if you do everything correctly, you may still receive email unsubscribe requests. Email If you use marketing tools, alerts and reminders may be sent automatically if the recipient has not opened the email in a while.
HireVue has perfected the farewell email. Their tone is persuasive, but not hopeless. The label is evocative, with a red CTA that stands out against a stark white background. They could have made the deal sweeter by offering discount codes or subscriber-only benefits.
Source: hirevue.com
Your lesson: If you use email marketing tools, activate unsubscribe triggers. It is best not to invest in unproductive contacts. Notify these contacts that you want to remove them from your contact list and give them one last chance to prevent removal. If they don't accept your offer, just give up gracefully.
final thoughts
If you're struggling to extract revenue from your email campaigns, don't despair. The examples in this post were not overnight successes. They perfected their strategy through much trial and error.
Would you like to try something new? email marketing ideas, A/B testing email content, and varying send times. Optimizing your emails can open up a great channel for customer retention and acquisition.
