Food and drink posts dominate social media platforms like Instagram and are one of the most popular types of social media posts. On Instagram alone, he has over 355 million posts with this hashtag. #food 39 million hashtags #Drink.
This is evidence of the popularity of such content on the platform. And this is an opportunity for restaurants and bars to join the bandwagon and target food lovers on a platform they frequent.
In this post, we'll explain how to make the most of social media to promote your bar or restaurant.Get great results with these tips social media marketing And beat the competition.
Social media guide for bars and restaurants:
create a good profile
The first thing you need to do when joining a social media platform is create a profile. Your profile is also the first thing your customers see when they search for you on social media.
Your profile is your chance to make a great first impression and provide potential customers with all the information they need.
Here are some best practices to follow when creating your social media profiles.
- Be sure to clearly state the name of your restaurant or bar, as you won't always get the exact name as your social media handle.
- Provide relevant information such as opening hours, address, and contact details so people can contact you.
- This is your chance to make a strong first impression, so add some interesting facts about your brand or USP to your bio.
These are things you can add to your profile on various social media platforms. Your Facebook Business Page has some additional options that you can take advantage of.
For example, you can add “popular hours” in addition to restaurant or bar opening hours. You can also add a button to allow table reservations and upload a menu. This directly leads to conversions, as you can book a table online and visit at a time of your choosing.
Another useful feature of Facebook is the ability to add multiple locations for different outlets. This allows customers to easily find the store closest to their location and provide the appropriate address if they wish to visit.
Use these tips to create the perfect social media profile for your restaurant or bar.
Social media content strategy
Now that you have created the right social media profile, it's time to start posting content to your audience. Here you can show your creativity and make your brand stand out from the rest.
Many restaurants fall into the trap of only posting promotional posts or photos of their restaurant. They fail to think from the consumer's perspective and what consumers want to see in their feed. People don't want to see photos of restaurants on their feed. They want things that are relevant and helpful.That's why you need something sturdy. social media marketing strategy It gives the viewer what they want.
Here are some of the most effective social media marketing strategies you can use for your bar or restaurant.
Use high-quality food and drink images
Of all the things you can post on social media, this is the most powerful. Posting his HD quality images of sumptuous food and drinks works to appeal to his primary target users: foodies.
If you post a photo of a delicious-looking dish, people will want to try it, which in turn will encourage them to visit the restaurant where you posted the photo. It's that simple.
This is a simple but effective technique used in most restaurants and bars.
Check out the photos posted by Japanese restaurants. These mouth-watering images will make every foodie want to try the restaurant at least once.
Source: instagram.com
Have a unique brand voice
This is one of the most important strategies in any marketer's social media rulebook, and it works for any industry. If you want to differentiate yourself from others, you need a strong and consistent brand voice. This not only strengthens your connection with your audience, but also improves your overall brand image.
Whether you believe in serving only vegan or farm-to-table food, or believe in complete indulgence, you need to communicate that to your audience. You don't have to believe in sustainable and healthy food to have a brand voice.
If you love serving meat dishes, tell your customers that you're serving the most delicious-looking dishes they've ever tasted. Or, if you take pride in your talent for making great cocktails, you could structure your social media content around that.
You need to find out what makes you unique and create a brand voice that highlights your USP. And once you've found your voice, make it consistent across all your social media content.
For example, Sweetgreen is a US-based restaurant chain that believes in healthy and sustainable food. They reflect this value by posting photos of healthy-looking salads, fruits, and dishes.
They maintain a consistent aesthetic in all of their social media photos. This is an Instagram post that clearly shows that the brand loves fresh and healthy food.
Share recipes and cooking videos
Another great and effective social media strategy for restaurants and bars is posting recipes and cooking videos.
People who follow or connect with restaurants and bars on social media definitely love good food. A good percentage of these people will also be interested in cooking delicious food.
To engage your audience on social media, you can create posts with detailed recipes and cooking instructions for popular dishes. You can also create cooking videos featuring your restaurant's chefs to give people a chance to see what it's like to be a chef in action.
For bars, it's the equivalent of posting cocktail recipes or videos of bartenders making cocktails.
This type of content is highly engaging and makes people want to follow your brand on social media. After all, people not only want to see new photos of your restaurant, but also new recipes on their feed, right?
Use appropriate hashtags
One of the best social media features you can leverage to increase the reach of your posts is: hashtag. There is no shortage of food and drink hashtags to choose from. However, the key is to choose the right hashtag for your brand.
There are some very popular hashtags such as #foodporn and #foodgasm It is followed by millions of people. These can help you reach a larger audience and increase the reach of your posts. However, it is very difficult to rank your posts for such popular hashtags.
Therefore, you should add some less popular but more relevant hashtags that you can realistically rank for. For example, if you only offer a certain cuisine, you can search for hashtags related to it. Or, if you only offer a certain category of food, you can find hashtags related to it.
You can also narrow down your target audience by region. If you only have restaurants in certain locations, you can use location-specific hashtags. For example, if your restaurant is based in New York, you could use hashtags like: #New YorkRestaurant. A hashtag with around 16,000 posts is much easier to rank than a hashtag with millions of posts.
An effective hashtag strategy is to use a combination of very popular hashtags, less popular but relevant hashtags, and highly relevant niche hashtags. Most social media platforms allow the use of multiple hashtags, so use a strategic combination of all these hashtags for best results.
Promote events, offers and new product launches
If something new happens at your restaurant or bar, you can use social media to talk about it.
Have you started a new menu? Promote it on social media. Are you opening a new restaurant? Use social media to create buzz around your launch and invite people to attend your grand opening.
If you have an interesting thing going on that you want to promote, social media is the right platform for it. You can also promote ongoing offers and discounts to increase foot traffic to your store.
In fact, a report from Sprouts Social suggests that: 61% 50 people are likely to make a first-time purchase after seeing a discount on a brand's social media page.
This is an example of how Buffalo Wild Wings is promoting new menu items on social media. They added a mouth-watering image of the new dish and some details that would make people want to try it.
conclusion
If you own a restaurant or bar and don't have an active social media presence yet, this post will help you get started. Use this post as a guide to get involved in social media and establish your social media presence.
From setting up the right profile to posting the right content, these tips will help you master the art of social media marketing. what are you looking for? So start your social media journey today.
About the author
Writer
Werner, who has been in content marketing for over 15 years, founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million visitors per month, making it an important site for his marketers of brands around the world. His efforts led to his acquisition of the company in 2020. Additionally, Werner's expertise has been recognized by leading marketing and technology publications including Forbes, TechCrunch, BBC, and Wired.
