As a feature-rich email marketing platform, Drip offers a variety of features designed to help online sellers engage with customers and increase sales. “What You See Is What You Get” (WYSIWYG) email editor for code-free email design, tons of automation with customizable pre-built workflows and dozens of email triggers, and more effectively reach your target users. Take advantage of advanced segmentation options, and integrations to communicate. Use libraries to further extend functionality.
email marketing
Drip makes it easy to create professional-looking email campaigns thanks to a library of pre-built templates and a WYSIWYG email editor. It offers a variety of pre-built templates and feels more up-to-date than many of its competitors' email templates. This gives you a more stylish and professional look. The template is fully customizable and the editor is very intuitive. Another great feature is the ability to add your own branding, including your logo, brand colors, and button styles. These can be applied universally to any template, so you don't have to add them every time you compose a new email.
segmentation
One area where Drip really excels is in advanced audience segmentation. There is a segment builder that allows users to easily create dynamic segments based on various factors using user data. For example, the number of purchases a customer made in the last month or who abandoned their cart. This allows businesses to more effectively design campaigns that reach specific customers with targeted messages. In return, it significantly increases campaign effectiveness and helps businesses achieve their campaign goals.
Workflow and automation
Drip offers the most advanced workflow and automation in the email marketing industry. We have a large library of pre-built workflows to facilitate advanced automation, filter by platform like Shopify, WooCommerce, BigCommerce, customer nurturing, customer retention, driving revenue, etc. You can filter by category. Templates are customizable and give users a good starting point for building advanced automation with numerous triggers.
integration
Drip offers over 150 integrations to further expand its functionality. While this sounds like a lot of money, it's actually quite small compared to many of its major competitors. For example, Zoho Campaigns and Mailchimp have over 300 integrations, and Constant Contact has over 5,000 integrations. Of course, it's not just the number of integrations that matters most, but the number of integrations that your users need most. Admittedly, Drip doesn't offer direct integration with many top content management systems (CMS). Therefore, although it is possible to integrate using Zapier integration, it is not seamless with all CMS.
