How to track TikTok follower growth

Source: tiktok.com

TikTok uses its “For You” page as the centerpiece of its platform. This is the equivalent of his Explore page on Instagram, but unlike Instagram, TikTok makes the “For You” page the default page that everyone goes to when they open the app.

And that's a pretty fundamental difference. On Instagram (and indeed Facebook), each user is faced with a newsfeed of new posts, primarily from people they follow. On TikTok, users are faced with a feed of posts by strangers that TikTok thinks will be of interest. Sure, it's easy to switch to videos from people you follow, but most people start by watching TikTok's “For You” videos. This is an ideal opportunity for your videos to reach new people, who may then follow you.

Having your content appear on people's “For You” pages means that TikTok recognizes the quality of your content over all the other videos people upload. This can help you increase awareness and get more viewers to watch your videos.

in How to be featured on TikTok's “For You” pageSo, we explained how TikTok's algorithm works. Rather than continually recycling existing celebrity and influencer videos, this algorithm continually searches for new videos to share with your audience. This helps people get an audience and gain fame. Any account, even if it's relatively new, can create high-quality content and publish it to a wide audience on TikTok.

This tip applies to almost all types of social media, especially for businesses using social media for marketing purposes.

Not all followers have the same benefits for you. And this is true even if you eliminate clearly fake or bot followers. First, you need to ask yourself why you are using TikTok. Who really wants to enjoy watching videos?

If you are a business selling products, you know your target audience, the type of people who will buy your products. If you are a normal person, the answer is not so clear-cut. In that case, you'll probably ask yourself who you want to influence the most.

The majority of TikTok users are Gen Z or Millennials, but there are also a growing number of older users. If you're confident that a sufficient number of users in your product's niche spend time on TikTok, you might also consider building a TikTok audience of baby boomers or Gen Xers. Masu.

We've talked before about the importance of having your videos appear in people's “For You” feeds. However, the “For You” feed is highly customized based on each viewer's demographics, interests, and TikTok behavior, so you'll need to target specific people with your videos.

For this to work, your target audience needs to like your content. Create the type of video that will most interest them. Remember, TikTok is all about user experience. Their users don't come online to watch your videos promoting your products. You can present your product very clearly without having to create overt advertising.

For example, if you're targeting female teens, think about the types of videos they're most interested in. This could mean a traditional TikTok lip-sync video of hers, if that's what her target audience prefers. In some cases, you can use videos to introduce your products. For example, if you sell cosmetics, you can share a video that explains how to apply them. However, do not try to force the product in inappropriate areas.

Perhaps they sell car accessories for young racers and target men in their late teens to early 20s. In that case, you can share a video featuring your fast car and show how the accessories are properly installed if desired.

TikTok users can be fickle sometimes. They love to follow the latest trends, but throw away anything they feel has been in fashion for too long.

As many TikTok users create their own take on trends, you can often see multiple variations of one type of video.

Remember, most of the time, TikTok users aren't looking for you or your videos. They are looking for fun and exciting videos that follow common trends. This gives you a great opportunity to get involved and build brand awareness if you are a company (or personal brand if you are an individual).

Source: freepik.com

Little people near hashtag for social media flat vector illustration. Cartoon characters write blogs and plan promotions on social networks.Digital technology and communication concept[/caption]Little people near hashtag for social media flat vector illustration. Cartoon characters write blogs and plan promotions on social networks.Digital technology and communication concept[/caption]

One specific type of trend that you can use to gain TikTok followers is by using trending hashtags. These increase your discoverability on the platform. People who search for these popular hashtags may find your video. If they like it, they're likely to follow you in hopes of seeing more similar type of content.

But, as always, think carefully about the appropriateness of the hashtags you use. Some are created for specific purposes, so if you use them incorrectly, you may not be able to achieve your purpose. Also, keep in mind your target audience. Not all trending hashtags are relevant or interesting to them.

TikTok also has several hashtags that can help you rank on people's “For You” pages, such as #fyp and #ForYou. Of course, the quality of your video is still of paramount importance, as you'll be competing with other users using these popular hashtags.

The need to post high-quality videos on TikTok cannot be overstated. Of course, this doesn't mean hiring a professional photographer to create the clip. Most of his successful TikTok videos are shot using a smartphone. However, this means planning your video, shooting it in high resolution (all mobile phones can do this now), and following basic shooting techniques.

It's okay to follow current TikTok trends, but it's also important that your videos include your own ideas. In fact, the first step is planning your video. Often people create his TikTok videos impulsively without any plan. TikTok videos are short, so you can't include unnecessary footage. Make every second count.

Think about video lighting. If you need to shoot at night, consider adding additional lighting. If you're shooting indoors, make the most of the natural light without making your screen look white or glaring.

Purchase a tripod to stabilize your camera. These don't have to be huge, professional quality things that need to be carried from place to place. You can easily and inexpensively purchase a small tripod suitable for smartphones.

Music plays an important role on TikTok, and the app has rights processing in place to ensure that most music clips can be used legally on the platform. Use music judiciously in conjunction with your video content.

TikTok offers many filters, transitions, and effects. Use these with caution. You can actually add them to your video, but using too many can overwhelm the on-screen action.

Also, remember that your followers expect regular content. And the more videos you create, the more likely they are to appear in your For You feed, get likes, and gain more followers.

Not only should you post your videos regularly, but you should also post them when your target audience is most likely to be online. TikTok is experimenting with sharing videos on a small number of “For You” pages first, and if it seems popular, TikTok will share the videos with a wider audience. If you post at the wrong time, your desired audience may not be online at the time, and fewer early viewers will be interested in your video. As a result, TikTok may stop other users from adding videos to their “For You” pages.

Over time, your analytics will tell you when people are most interested in your videos. You can then use one of the social media management apps that recognizes TikTok to schedule upcoming videos at a time that works best for you.

Finally, we will highlight the most important rules of social media. Must be sociable. TikTok cannot be viewed as a broadcasting mechanism. It's not a one-way street like TV. We talked above about how you want an engaged audience. However, in order to do so, you also need to actively engage with them.

If you want to increase your followers, you need to spend time communicating with other TikTok users. This means following creators you particularly enjoy and watching videos of interest that you find on the “For You” screen. You need to model the behavior you want from your target audience in a variety of ways. Watch the video, like it, share it on other social sites, and write engaging and informative comments. Keep an eye on the video comment stream and make sure you're participating in the conversation.