Advertisers from big brands are reportedly turning to AI to revolutionize product placement, especially on social media platforms like TikTok new york times.
One example is dancer Melissa Becraft. In a recent video, a lifelike poster of Bubbly, a sparkling water brand owned by PepsiCo, is plastered on the wall of her apartment. This work, like many others that have become a hit on social media channels, was brought to life by a startup called Rembrand.
This advertising service uses generative AI to digitally place products in videos in a natural-looking way. Omar Tawakol, one of the founders, explained: Pepsi will not forgive you if you deface the logo. ”
Agency officials say the technology could reduce production costs and change product placement. For creators, it can be an easy way to make money without having to carry or talk about the product.
“This feels like I'm making my own authentic content, but it doesn't scream that I'm making an ad,” said Becraft, who has created two TikTok videos featuring Bubbly. “I'm under no obligation to talk about it.”
Currently, this technology is best suited for advertising on stationary objects indoors. However, the company is working on fine-tuning it to expand its use cases. Full text (Subscription required)
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