Here are some surprising facts: Social media usage is growing even faster than the internet. In the first 10 years since its release, the following information has been collected on the Internet: 1.018 million user. This means that 1 in 10 people was an internet user. Let's compare this to social media usage. A bold entry into the digital landscape, social media scheduling tools have played a pivotal role in streamlining and optimizing content distribution across platforms.. Facebook is Most popular social platforms In the United States. It opened to the public in 2008, and in 11 years almost 2.4 million user. This is twice his number of Internet users, other social platforms are not taken into account.
Source: statista.com
People are spending quality time on social media. 2 hours 22 minutes per day. From the age of 16 he is even more enthusiastic about social networks at the age of 24. They spend up to 3 hours per minute on social networking and messaging apps.
Brands and marketers are no strangers to the incredible marketing opportunities that social media provides. This article explains the definition, platforms, and techniques of social media marketing.
What is social media marketing?:
What is social media marketing?
Social media marketing means using content tailored to social platforms to get desired results.
The desired result would be:
- Improve website traffic
- Increased sales/conversions
- Improving brand image
- Drive customer engagement
- Increase brand/product awareness
Similarly, content can be in different formats depending on the target platform. Some platforms only accept visual content, some are better for short posts, and others prefer videos. If you want your content to go viral, you need to follow each platform's specifications.
Which social media platforms are important for marketers?
There are over 200 social platforms, but not all of them are worth mentioning here. Learn about the seven major social media platforms and the types of content you can post on each.
1. Facebook
Facebook is the largest of all social platforms in terms of user base.According to marketers, Facebook most important channels for business.
Provides numerous advertising and marketing options. You can create groups and business pages, run ads, and sell through stories. Another advantage is that Facebook provides comprehensive analytical data so you can easily evaluate your performance.
If you want to take advantage of Facebook marketingHere's how to get started:
- Create a business page with a relevant name, appropriate industry, and accurate contact information.
- Use Facebook Page Insights to understand your audience and create content that fits their needs and preferences.
- Choose the right mix of content, including videos, still images, text posts, and stories. the study It shows that video posts are getting the most engagement on Facebook.
- For a more targeted reach Facebook ads. Video ads on Facebook have a higher CTR than Instagram or LinkedIn. These are especially useful when reaching older consumers.
2. Instagram
Instagram, owned by Facebook, is a social network dominated by visual content. Users can upload photos and choose from built-in filters to enhance them. You can also add short video clippings and go live on Instagram.
You can group photos into stories or their permanent version, highlights.In short, you can Grow your brand organically Without spending a penny.
Here's how:
- Optimize your posts for the platform by following recommended sizes and posting at the best times.
- Spice up your feed with contests, giveaways, stories, and live videos. Use relevant and popular hashtags to ensure your content appears in the right circles.
- User-generated content generates engagement and makes you appear trustworthy, but it doesn't cost anything.
- Collaborate with influencers who have the same audience as your target audience. You can co-promote each other's content, give voice, and host joint events.
3. YouTube
YouTube, owned by Google, is a video-only platform with over 1 million monthly logged-in users. 2000000000 (May 2019). Brands use video for demos, DIY tutorials, promotional teasers, and video blogs (vlogs). YouTube also has great advertising potential.
Here's how to do social media marketing through YouTube.
- You need a Google account to create YouTube business account. Next, you need to create a channel with a descriptive name and plan your content pipeline.
- can be used video editing tools Create videos like a pro. Add branding elements and also promote from your personal YouTube account.
- Optimize your video title and description with relevant keywords. Add hashtags to help YouTube categorize your content correctly. Add an attractive CTA at the end of your video.
- Promote your YouTube channel Through your website and social profiles. Add links to YouTube videos in emails and newsletters.
- If you have the budget, invest in YouTube ads. We offer a variety of ad formats, including display ads and overlay ads. Curious how much it costs? YouTube advertising cost• You can set a daily budget for your ad campaign and only pay when users are interested in your ad.
4. LinkedIn
LinkedIn is a social network for professionals. People go there thinking about business. With premium subscriptions, paid job search boards, and interactive add-ons like Pulse and SlideShare, LinkedIn offers many marketing opportunities.
Here are some ways to achieve success through LinkedIn marketing.
- Focus on highlighting your expertise in your field. LinkedIn users are serious about learning new skills and enhancing their professional portfolios.
- Join or create a LinkedIn group of like-minded people. Post regularly and interact productively with group members.
- For B2B brands, Advertising on LinkedIn It can bring you rich profits. Follow LinkedIn Recommendations best practice when writing ad copy.
- Use LinkedIn to drive traffic to your website, blog posts, and advertising campaigns.
5. Twitter
You can use social listening tools such as: sprout social Track mentions of your company's brand and promote it on your website. We can quickly respond to customer questions and requests. We recommend keeping your Tweets short and concise, and include an easy-to-understand GIF. better engagement. Build social capital by retweeting popular and relevant tweets.
Create Twitter-only deals for your followers. This way you can increase your followers and get retweets.you can also Find relevant hashtags To improve the visibility of your content.
You can also create branded hashtags for long-term use or for specific campaigns. You can come up with a contest where you can submit entries by posting a comment or tweeting with a custom hashtag. This is a great way to increase the popularity of your hashtag and brand.
Apart from that, there is always the option of Twitter Ads. twitter card Enrich your Tweets with rich media elements.
6. Snapchat
Snapchat initially started as a photo-sharing and messaging app, but new features were added over time. Currently, the platform's daily active user base is: 218 million. Its largest audience segment consists of teenagers who like to share videos and photos using the app.
about 53% % of Americans between the ages of 15 and 25 are users of Snapchat. Therefore, if your target market covers this demographic, your app can be a great marketing platform.
Snapchat isn't as popular as Instagram or Facebook for advertising, but there are some interesting things about it. Advertising options. Snapchat makes heavy use of AR, allowing brands to offer a more immersive experience to their customers.
Source: snapchat.com
Additionally, video ads can be 10 minutes long, which is longer than other platforms allow. You can use long video ads to distribute tutorials or share promotional videos. Sponsored Lenses are another opportunity to get your brand name in front of Snapchat users.
7.Quora
Whether you own an independent shop or an e-commerce portal, you need to use Quora to increase brand awareness. This question and answer platform helps you establish domain authority and become a go-to resource for your customers.
Quora provides marketers with advanced ways to target ads by topic, user behavior, context, and more. This helps you get potential sales-ready leads. You can also target multiple questions and users who have visited her website or app before.
Targeting based on location and platform is also a great way to focus your Quora campaign. You can also exclude specific questions or audience segments from your target list. So marketers can create ROI-focused campaigns and start seeing results right away.
to you
Social media marketing has gone from a nice-to-have to a must-have marketing technique for every smart marketer. This increases brand awareness, voice, and engagement. And it has proven to be cheaper than traditional marketing methods.
You don't have to be active on every social platform, but you can choose the ones that are most relevant to your industry and target audience. Create a clearly defined marketing plan and continue to evaluate performance along the way.
