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Digital marketing professionals combine strong communication skills, business knowledge, and technical know-how. Many academic institutions in the United States can prepare you for a job in this rapidly changing field by offering a marketing degree with a specialization in digital marketing.
A career in digital marketing spans a vast and diverse range of options. Most large public and private organizations employ search engine optimization (SEO) specialists, social media managers, copywriters, and other digital marketing professionals. And with more freelance work options, there are even more opportunities for enterprising professionals.
Here are some of the most popular positions in the digital marketing field, including job descriptions and earning potential. Whether you're a recent graduate just starting out or a working professional looking to take your career to the next level, keep reading to find out which digital marketing careers you can pursue.
What is digital marketing?
Digital marketing includes online marketing through digital devices such as laptops and mobile phones. Although traditional marketing platforms such as TV and billboards still exist, the Internet is the most important marketing space, and according to a report by Expert Market Research, the value of the digital marketing industry is expected to reach just $363 billion in 2023. is expected to exceed.
Digital marketing vs. traditional marketing
Digital marketing is often cheaper than traditional forms such as print display advertising. Also, people are spending more time online, and according to HighSpeedInternet.com, by 2023 the average American will spend about eight hours of her day on the web.
Marketing professionals can now see exactly how many people see their ads and click on their links in near real time. Send push notifications to reach your customers at the most opportune time. You can also reach individuals by marketing to video game avatars.
strategy
Modern marketing professionals use a wide range of strategies to reach users, including SEO, search engine marketing, influencer marketing, email direct marketing, e-books, and non-internet methods such as TV ads, billboards, and hold recordings. We are hiring.
education
To land a job in digital marketing, academic institutions across the country offer a variety of degrees, including marketing certificates, two-year associate degrees, four-year bachelor's degrees, master's degrees, marketing-focused MBAs, and even Ph.D. We offer a variety of educational options. To accommodate learners with busy schedules, many programs offer online digital marketing degrees.
digital marketing career
No matter your skill set, the digital marketing field offers plenty of options for a rewarding and well-paying career. Are you okay with data? Marketing Analyst might be the job for you. Do you enjoy talking to people? Consider becoming a social media manager.
Digital marketers tend to earn above-average wages, and most positions only require a bachelor's degree in marketing, digital marketing, or a related subject such as business administration or communications. Below are some of the most popular careers in digital marketing, including salary data from the U.S. Bureau of Labor Statistics (BLS) or Payscale, unless otherwise noted.
digital marketing analyst
Median salary in 2022: $68,230
job description: Digital marketing analysts collect and analyze data about consumers and competitors to help employers better understand market conditions. These professionals use research tools such as surveys, opinion polls, consumer focus groups, and literature reviews to study factors such as customer preferences.
Digital marketing analysts work in a variety of industries because market research is used in many fields. Additionally, the field is growing rapidly, with the BLS predicting that 116,600 market research analyst positions, including digital marketing analysts, will be added between 2022 and 2032. I am. This is a 13% increase, which is much higher than the average growth rate expected for all occupations.
digital marketing manager
Median salary in 2022: $138,730
job description: Digital marketing managers plan programs and initiatives on behalf of companies to increase interest in their products and services. These professionals often work closely with department heads and other senior management to develop marketing plans and budgets.
Digital marketing managers need to think creatively to capture the rare attention of Internet users and stand out from their competitors. To achieve this objective, digital marketing managers often use sales schemes such as contests, sponsorships, and discounts and coupons.
Marketing managers typically have relevant work experience and are often promoted from within. Marketing manager positions pay well and have strong growth prospects. BLS predicts that the number of marketing managers in the United States will increase by 6% from 2022 to 2032.
social media manager
Average salary: Approximately $57,000
job description: Social media managers operate social network profiles on behalf of employers and customers to achieve marketing goals and other objectives. They communicate with customers, create company statements, and develop marketing strategies across various social media platforms. These professionals often serve as advocates for their companies online, speaking out on current issues and interacting with the public.
Social media managers must have excellent communication and interpersonal skills and be able to meet strict deadlines. The main skills of a social media manager include corporate communications, paid media marketing, campaign planning, and customer interaction.
content strategist
Average salary: Approximately $69,000
job description: Content strategists create content plans for their employers and often help bring those plans to fruition. They work closely with social media managers, marketing analysts, and designers to create a consistent message. A content strategist's job is divided into projects and requires consideration of which visual elements best support the written content.
Strong communication skills are important. Effective content strategists are also skilled in technical writing, user experience, and talent management. These professionals may have worked for many companies during their career and are often freelancers.
copywriter
Average salary: Approximately $58,000
job description: Copywriters create effective advertisements that promote the sale of products and services. They can capture an increasingly scarce market share and speak directly to consumers with limited attention span and time. Copywriters often create slogans, short messages, and other creative content in a collaborative environment. These professionals meet regularly with clients to understand their needs and follow the project through development.
Good writing skills are a must to convey a strong and persuasive message. Copywriters must be able to work well within tight deadlines and think outside the box. Copywriters employed by companies often create all levels of internal and external written communication, from emails to press releases.
SEO specialist
Average salary: Approximately $52,000
job description: Search engine rankings mean everything these days, and SEO specialists make sure their organizations appear high on search engine results pages. They develop and continually update his SEO according to best practices that change frequently.
SEO specialists need to stay up-to-date on the latest techniques to increase a company's online visibility, such as knowing which keywords to incorporate into web pages to ensure they appear in web searches for those keywords. there is. SEO specialists should have in-depth knowledge of HTML and other coding languages, as well as search engine analysis.
email marketing specialist
Average salary: Approximately $56,000
job description: Email marketing specialists help businesses advertise using email, but their responsibilities vary depending on the employer. These specialists determine what customers want and plan and execute email marketing campaigns accordingly. They develop marketing plans for specific products and brands that align with the company's mission and public image.
Email marketing specialists need to understand how to reach their target audience, including how to identify the most effective marketing mediums and how to stay within budget. These professionals typically have strong skills in marketing communications, strategic marketing, project management, and social media marketing.
Digital Marketing Career Frequently Asked Questions (FAQ)
Is digital marketing a good career?
For many people, yes. The field pays well, there is room for advancement, and there are many options for freelance work.
Is digital marketing a high paying job?
Careers in the digital marketing field often pay higher than average salaries. According to the BLS, digital marketing managers are paid particularly well, with an average annual salary of more than $140,000.
How do I start a career in digital marketing?
Many digital marketers begin their careers by earning a degree in digital marketing or a related field such as business, communications, psychology, or English. However, if you don't want to take this path or already have a college degree, you can build digital marketing skills like SEO, copywriting, and data analysis through online courses and digital marketing bootcamps.
