Last week, members of the Affiverse team from around the world gathered in the UK for iGB Affiliate London 2024. The event proved to be a pivotal gathering for industry participants, highlighting key insights that will shape the landscape of affiliate marketing for the foreseeable future.
The iGB Affiliate event connected affiliates with iGaming operator affiliate programs and technology vendors in a live environment. During countless discussions and presentations, five key points emerged that provide valuable guidance for affiliates navigating the dynamic iGaming space.
1 Tracking and quality are top notch
Affiliates are becoming increasingly discerning in their selection of programs to promote. The quality of the affiliate platform and its tracking capabilities will greatly influence these decisions. With strict oversight of performance metrics, affiliates prioritize programs that provide robust tracking mechanisms and ensure transparency. In an era where data integrity is paramount, platforms must prioritize enhanced tracking capabilities to remain competitive.
2 The power of personal connections
Despite the digital nature of affiliate marketing, personal relationships remain paramount. iGB Affiliate London 2024 revealed that face-to-face interaction remains invaluable, especially for affiliates evaluating new programs. The desire to meet program representatives in person emphasizes the human element in digital transactions and the enduring importance of trust and trust in building successful partnerships. A healthy blend of in-person meetings, digital summits, and remote work appears to be the future.
3 Working with Google SEO Dynamics
Google's evolving algorithms remain a focus of discussion among affiliates, sparking excitement and anxiety about future developments. Martin Calvert, marketing director at ICS-digital and its sister agency ICS-translate, advocates a firm focus on quality content and brand PR efforts to overcome SEO uncertainty. I am. By prioritizing content excellence and strategic branding efforts, affiliates can withstand algorithmic changes and maintain visibility in an evolving search landscape, ensuring the persistence of content quality amidst algorithmic flux. can emphasize the value of
4 First-party data requirements
With growing concerns around cookie obsolescence and attribution, attention has shifted to first-party data strategies. Cellxpert founder Assaf Dor allays concerns about attribution limitations and emphasizes the importance of prioritizing first-party data acquisition. Dor last claims that traditional attribution models such as clicks and his 30-day cookie are sufficient for his iGaming brand, and he is leveraging proprietary data assets to navigate the changing data landscape. and highlights the importance of ensuring a robust attribution framework.
5 Simplicity and focus drive growth
Despite the proliferation of new brands and market saturation, success relies on fundamental principles. iGB Affiliate London 2024 saw a number of emerging brands vying for attention, raising questions about competitive survival strategies. But amidst the hustle and bustle, the importance of simplicity and focus emerged as a guide to success. By providing a clear, actionable proposition and fostering collaborative affiliate relationships, brands can differentiate themselves in a competitive environment and gain simplicity and strategic clarity to drive long-term organic growth. Emphasizes the enduring value of quality. Brands have been seen on this year's Expo floor, but how will these brands compete to survive? Just keeping things simple is enough. If you focus on the basics, your program will grow naturally over time.
The conclusion is…
Thank you to everyone who took the time to visit the Affiverse booth. It was really fun to meet everyone and see so many familiar faces. As part of the agenda, Affiverse founder Lee-Ann Johnstone and her Affiverse Agency director Leanna Klyne shared on stage her vast experience marking affiliates.
AMPLIFY will be held March 19-20
One of the events you won't want to miss in March is the Affiverse AMPLIFY Summit. We are hosting this digital learning summit so that you can participate from anywhere in the world.
discover how to profit On-demand access Over two days, industry experts will share actionable insights to improve your affiliate performance. This is for affiliates and affiliate managers working in any industry.
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